HTC Reconsiders Large-Screen Windows Phone 8 Market
December 17, 2012 10:01 AM
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Low-resolution screen support scraps HTC project
Rumors are circulating that HTC has scrapped a project that would produce a 5” or larger smartphone using the new Windows Phone 8 operating system. Apparently, HTC couldn’t justify going with the larger screen due to Microsoft’s strict screen resolution requirements.
While there are Android smartphones in that pipeline that support resolutions as
high as 1080p
, Microsoft has limited Windows Phone 8 to a maximum of 720p (for now).
source, HTC was looking to pick a fight with Samsung’s
Galaxy Note II smartphone
, which features a 720p display. By offering a 1080p competitor, HTC would have some bragging rights against Samsung’s offering. However, display parity wouldn’t do much for HTC, which has been
battered in recent months in the smartphone market
reports that HTC's decision will deliver a blow to Microsoft and its efforts to compete with Android in the smartphone market. Consumers wanting a large-screen smartphone will have no choice but to go with Android offerings if they are shopping from HTC.
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RE: First of all...
12/17/2012 12:44:53 PM
This is just spec-war between the OEM phone makers. HTC wants to be the first to market to give them some differentiation and an advantage.
If Joe Schmo walks into a store it can be sold on quantitative specs: screen size, 1080p, quad-core, etc. Knowing the specs can produce placebo effects for qualitative differences when the customer knows one has inherently "more" or "better".
It can also give phone nerds something more to brag about.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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