Cisco Looks to Ditch Linksys Division
December 17, 2012 8:47 AM
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Linksys expected to fetch less than the $500 million Cisco paid in 2003
Cisco Systems is one the largest makers computer network hardware in the world. While the majority of the products that Cisco sells directly are enterprise grade products sold to businesses, Cisco does have the Linksys consumer brand for wireless routers, hubs, and IP cameras.
However, a report suggests Cisco is looking to sell Linksys and has hired Barclays PLC to help it find a buyer.
indicates that Linksys could be interesting to TV makers seeking a recognized brand name and technology.
Cisco purchased Linksys in 2003 to give itself a consumer networking arm for $500 million. At the time, Linksys was a mature company in the consumer business segment with low margins. Linksys is now expected to fetch significantly less than the $500 million Cisco paid.
Like many other companies in the technology segment, Cisco has been downsizing in order to streamline its operations. The company eliminated 7,800 employees over the last year and closed its
Flip video camera unit
that made small, handheld digital camcorders.
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RE: Positive experience
12/18/2012 12:00:43 PM
I think what Linksys had going for them pre-cisco was the easy to use setup instructions and CD that was written in English by someone who spoke English as their primary language. This allowed the end user to create a secure network by just clicking next a few times and inserting the CD into any additional computers. Back then there were not nearly as many smartphones, smart TV's, XBOX's and other devices that you can't just pop a CD in and click next a few times. Now you have to pick a protocol that supports all of your devices and configure each one individually. This compounds the amount of effort needed to get everything setup correctly. Thus you have more negative feedback. This isn't entirely Cisco's fault but they have never been able to match what linksys had going for them as far as simple setup goes.
"Young lady, in this house we obey the laws of thermodynamics!" -- Homer Simpson
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