Cisco Looks to Ditch Linksys Division
December 17, 2012 8:47 AM
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Linksys expected to fetch less than the $500 million Cisco paid in 2003
Cisco Systems is one the largest makers computer network hardware in the world. While the majority of the products that Cisco sells directly are enterprise grade products sold to businesses, Cisco does have the Linksys consumer brand for wireless routers, hubs, and IP cameras.
However, a report suggests Cisco is looking to sell Linksys and has hired Barclays PLC to help it find a buyer.
indicates that Linksys could be interesting to TV makers seeking a recognized brand name and technology.
Cisco purchased Linksys in 2003 to give itself a consumer networking arm for $500 million. At the time, Linksys was a mature company in the consumer business segment with low margins. Linksys is now expected to fetch significantly less than the $500 million Cisco paid.
Like many other companies in the technology segment, Cisco has been downsizing in order to streamline its operations. The company eliminated 7,800 employees over the last year and closed its
Flip video camera unit
that made small, handheld digital camcorders.
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RE: disappearing market.
12/18/2012 11:36:27 AM
This is area specific and in my area dominated by ATT and Cox I absolutely love the fact that they sell wireless hardware with their service. It saves me a lot of headache since I stopped doing computer work on the side years ago. I get the question of "what router should I buy" every couple of months and always tell them to order it from their provider. The hardware really isn't that bad and they come preconfigured with instructions even a moron can understand. And when one of the end users at work has a question I can tell them to call their provider as the cost of support is built into the cost of the hardware.
My first cable modem was a Motorolla Surfboad and I loved it and have had a few since the first but everytime I called my provider with issues that were clearly on their end they always wanted to blame my modem since I didn't purchase it from them. The last time this happened I got fed up and ordered one of their modems expecting the worst hardware imaginable. But to my surprise the off brand "speedsomethingoranother" has a cisco sticker on the bottom and has been just as reliable and speedy as all of the Surfboard modems I had in the past.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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