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Linksys expected to fetch less than the $500 million Cisco paid in 2003

Cisco Systems is one the largest makers computer network hardware in the world. While the majority of the products that Cisco sells directly are enterprise grade products sold to businesses, Cisco does have the Linksys consumer brand for wireless routers, hubs, and IP cameras.

However, a report suggests Cisco is looking to sell Linksys and has hired Barclays PLC to help it find a buyer. Bloomberg indicates that Linksys could be interesting to TV makers seeking a recognized brand name and technology.

Cisco purchased Linksys in 2003 to give itself a consumer networking arm for $500 million. At the time, Linksys was a mature company in the consumer business segment with low margins.  Linksys is now expected to fetch significantly less than the $500 million Cisco paid.

Like many other companies in the technology segment, Cisco has been downsizing in order to streamline its operations. The company eliminated 7,800 employees over the last year and closed its Flip video camera unit that made small, handheld digital camcorders.

Source: Bloomberg



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disappearing market.
By Gunbuster on 12/17/2012 12:16:42 PM , Rating: 2
They bought Linksys right as the market was disappearing. You get broadband and the wifi router is included 99% of the time these days. Consumers have just about 0 reason to be shopping for a router anymore.




RE: disappearing market.
By fhornmikey on 12/17/2012 1:30:55 PM , Rating: 2
The only service around here that comes with a WiFi router is ATT U-verse, and I don't think I need to explain just how bad that hardware and service is.


RE: disappearing market.
By Cheesew1z69 on 12/17/2012 1:31:58 PM , Rating: 2
No, it's not.


RE: disappearing market.
By nedsand on 12/18/2012 11:36:27 AM , Rating: 2
This is area specific and in my area dominated by ATT and Cox I absolutely love the fact that they sell wireless hardware with their service. It saves me a lot of headache since I stopped doing computer work on the side years ago. I get the question of "what router should I buy" every couple of months and always tell them to order it from their provider. The hardware really isn't that bad and they come preconfigured with instructions even a moron can understand. And when one of the end users at work has a question I can tell them to call their provider as the cost of support is built into the cost of the hardware.

My first cable modem was a Motorolla Surfboad and I loved it and have had a few since the first but everytime I called my provider with issues that were clearly on their end they always wanted to blame my modem since I didn't purchase it from them. The last time this happened I got fed up and ordered one of their modems expecting the worst hardware imaginable. But to my surprise the off brand "speedsomethingoranother" has a cisco sticker on the bottom and has been just as reliable and speedy as all of the Surfboard modems I had in the past.


RE: disappearing market.
By Argon18 on 12/17/2012 2:07:39 PM , Rating: 2
It's true, all the big ISP's give you a free wireless router these days. Comcast cable internet, Verizon FiOS, etc. The only people who go out and buy their own now, are gamers, and geeks.

As for the products, I'm still using my pre-merger Linksys wireless G routers and access points. They work flawlessly, the only time they ever get rebooted is when there's a power outage from a storm or something. They're rock solid, unlike the newer Cisco/Linksys crap.


RE: disappearing market.
By dgingerich on 12/17/2012 6:11:40 PM , Rating: 2
yeah, and you've got to love how they never leave the password with the users so they could administrate it, leave it almost completely wide open for hackers, then provide the MPAA and RIAA with their users' IPs so they could be wrongly sued.

No thanks, I provide my own cable modem and router. With the quality of home routers (7 routers from 4 brands, Belkin, Netgear, WD, and Trendnet, in the last 2 years, none lasting longer than 6 months, most less than 2) these days, I'm also setting up my own server as wireless access point and secure router.


RE: disappearing market.
By nocturne on 12/18/2012 12:49:11 AM , Rating: 2
Wow, seriously..? Try looking on the sticker on the bottom for the default password, or your 'quick start guide'. I've installed hundreds of modems/routers, and they all pretty much make it plain and simple. I haven't seen a router from an ISP without a random generated default password in at least 5 years, and most if not all also have most firmware features locked from the outside by default.


RE: disappearing market.
By Piiman on 12/18/2012 1:06:31 AM , Rating: 2
Well I have FIOS and the routers password at one time had some default but Verizon connected to it and changed it to be the serail number and there isn't a sticker on the buttom of it. I have seen others that do have it but mine doesn't and I'm betting anyone else that got one around the same time doesn't have a sticker either and that was only two years ago. However they don't keep it a secret so if you don't know it just call them and you can administer your heart away. BTW the serial number doesn't seem to work for the password :-(. and besides what good is having a 25MB line when you have a 10 100 Mb port on a "G" wireless router? It won't get anywhere near the 25MB speed at your device.

They are trying to sell me a 75MB line if I re sign up but I don't see the need since it will never come out of the router/modem that fast unless they also supply me a different modem/router.


RE: disappearing market.
By nedsand on 12/18/2012 11:40:44 AM , Rating: 2
You have your MB's and Mb's mixed up. I wish I could get 75Mb line without having to sell a kidney.

BTW 1 MB = 8 Mb and no one sells 10MB network equipment anymore however it can still handle 80Mb.


RE: disappearing market.
By JediJeb on 12/18/2012 3:24:57 PM , Rating: 2
I wish I could get more than 1.5Mb service from AT&T. I live 5 miles from a town of 20k people and just got that about two years ago. My parents have phone service with an independent phone company Brandenburg Telephone Company and they have 2Mb(company offers higher, they got the entry level) and live 20 miles from the nearest town of 1500 people and there is probably a mile between houses there. If some little company that serves about three counties in Kentucky can offer such service, why can't someone like AT&T offer at least that much?


RE: disappearing market.
By Tiborticus on 12/18/2012 6:33:35 AM , Rating: 2
Wrong! The routers included with broadband service is poorer than the service you get from providers. That's why I and many other people I talk to,who are knowledgable, still purchase routers these days and that's also why companies like Asus produce bleeding edge routers. You have apparently chosen to blind yourself to reality or you're just not too bright.


RE: disappearing market.
By Gunbuster on 12/18/2012 9:17:26 AM , Rating: 2
Blind myself to reality? Oh maybe I'm not very bright duuuurrrr

Take your monocle out for a minute. I stated that the market is disappearing. Ten years ago EVERYONE who wanted wifi had to buy their own. Now you only need to go searching for a router if you want upgraded capabilities. What percent do you think that is? The market segment went from 99% of people who needed wifi buying a linksys/netgear/etc... to maybe 10% tops.


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