Cisco Looks to Ditch Linksys Division
December 17, 2012 8:47 AM
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Linksys expected to fetch less than the $500 million Cisco paid in 2003
Cisco Systems is one the largest makers computer network hardware in the world. While the majority of the products that Cisco sells directly are enterprise grade products sold to businesses, Cisco does have the Linksys consumer brand for wireless routers, hubs, and IP cameras.
However, a report suggests Cisco is looking to sell Linksys and has hired Barclays PLC to help it find a buyer.
indicates that Linksys could be interesting to TV makers seeking a recognized brand name and technology.
Cisco purchased Linksys in 2003 to give itself a consumer networking arm for $500 million. At the time, Linksys was a mature company in the consumer business segment with low margins. Linksys is now expected to fetch significantly less than the $500 million Cisco paid.
Like many other companies in the technology segment, Cisco has been downsizing in order to streamline its operations. The company eliminated 7,800 employees over the last year and closed its
Flip video camera unit
that made small, handheld digital camcorders.
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I quit buying linksys products
12/17/2012 11:52:22 AM
shortly after cisco bought them anyway.
RE: I quit buying linksys products
12/17/2012 11:59:32 AM
I suppose I should state the reason. They didn't do much with the Linksys products except slap the "Cisco product" logo on them. The quality remained the same or was reduced in the few products I saw afterward. I have not seen/heard anything to indicate that this has changed. This actually slightly lowered my view of Cisco's brand image at the end of the day. (We're still an all Cisco shop, not that big of a change, still get good service on our enterprise hardware.)
RE: I quit buying linksys products
12/17/2012 12:07:25 PM
"The quality remained the same or was reduced in the few products I saw afterward."
Reduced... in a big way. Linksys went way down after Cisco bought them.
"We are going to continue to work with them to make sure they understand the reality of the Internet. A lot of these people don't have Ph.Ds, and they don't have a degree in computer science." -- RIM co-CEO Michael Lazaridis
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