Analyst: iPad Mini 2013 Shipments to Leave New iPad/iPad 2 in the Dust
December 14, 2012 2:30 PM
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Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013
The fact that Apple's iPad is predicted to steal much of the tablet market share next year is no surprise; however, the fact that
the iPad mini
may outpace the iPad 2 and the new iPad is certainly interesting.
According to DisplaySearch, which is a global market research and consulting firm, Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013.
Apple expects to ship a total of 100 million iPads in 2013. Out of that total, DisplaySearch predicts that the iPad mini will account for about 50 million of those shipments while the new iPad and the iPad 2 will ship about 40 million and 10 million respectively.
DisplaySearch further predicts that there will be a total of 170 million tablet shipments in 2013 (from all tablet makers, not just Apple). If Apple were to achieve the 100 million shipments, it would have about 60 percent of the market share.
For 2012, despite being released in October, the iPad mini is holding its own concerning sales. In Q3, Apple shipped 1.6 million, and for Q4, the tech giant is asking panel makers to ship over 12 million.
This is an interesting prediction, considering many saw the
iPad mini as being far too expensive
for a 7-inch tablet (starts at $329) when so many others in the 7-inch arena typically start at $199 (i.e., Google Nexus 7 and Kindle Fire HD).
The iPad mini was unveiled in late October of this year. It sports a 7.85-inch display, a
1024x768 resolution, dual-core A5 processor, 16GB/32GB/64GB storage options for $329/$429/$529 respectively, a lightning connector and LTE capabilities for an extra $130 to those sticker prices.
Display Search Blog
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RE: The bigger the better
12/17/2012 1:44:01 PM
> And so it goes on. Notice the pattern? Consumers switching from one Apple product to another (plus of course each product iteration brings millions of customers new to Apple), and customers switching from one Apple product to another Apple product are still Apple customers.
The problem, at least for the investors, is that in this case the Mini is cannabalizing the sales of a higher margin product, so the end result is less profit. Now is it less profit then if they hadn't released the 8" model at all? I suspect it is.
Personally I wouldn't go near the lower resolution Mini when superior alternatives exist. It's the full ipad or nothing, at least until Apple plays catchup.
"I f***ing cannot play Halo 2 multiplayer. I cannot do it." -- Bungie Technical Lead Chris Butcher
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