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  (Source: gawkerassets.com)
Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013

The fact that Apple's iPad is predicted to steal much of the tablet market share next year is no surprise; however, the fact that the iPad mini may outpace the iPad 2 and the new iPad is certainly interesting.

According to DisplaySearch, which is a global market research and consulting firm, Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013.

Apple expects to ship a total of 100 million iPads in 2013. Out of that total, DisplaySearch predicts that the iPad mini will account for about 50 million of those shipments while the new iPad and the iPad 2 will ship about 40 million and 10 million respectively.

DisplaySearch further predicts that there will be a total of 170 million tablet shipments in 2013 (from all tablet makers, not just Apple). If Apple were to achieve the 100 million shipments, it would have about 60 percent of the market share.

For 2012, despite being released in October, the iPad mini is holding its own concerning sales. In Q3, Apple shipped 1.6 million, and for Q4, the tech giant is asking panel makers to ship over 12 million.

This is an interesting prediction, considering many saw the iPad mini as being far too expensive for a 7-inch tablet (starts at $329) when so many others in the 7-inch arena typically start at $199 (i.e., Google Nexus 7 and Kindle Fire HD).

The iPad mini was unveiled in late October of this year. It sports a 7.85-inch display, a 1024x768 resolution, dual-core A5 processor, 16GB/32GB/64GB storage options for $329/$429/$529 respectively, a lightning connector and LTE capabilities for an extra $130 to those sticker prices.


Source: Display Search Blog



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RE: The bigger the better
By Tony Swash on 12/16/2012 7:01:56 PM , Rating: 0
Sheesh - you guys are such simpletons sometimes, particularly when it's about anything to do with Apple. I know that you yearn so deeply, and seemingly so futilely, for Apple to crash that you want to twist everything and anything into another prop for your fantasy of Apple failure but it just makes you look silly.

The iPod Mini cannibalized the sales of the original iPod

The iPhone cannibalized the sales of the iPods

The Macbook Air cannibalized the sales of the MacBook Pro

The iPad cannibalized the sales of the Macbook Air

The iPad Mini cannibalized the sales of the iPad

And so it goes on. Notice the pattern? Consumers switching from one Apple product to another (plus of course each product iteration brings millions of customers new to Apple), and customers switching from one Apple product to another Apple product are still Apple customers.

Apple has always been willing to move on to the next thing, it's luddites like you that struggle with new tech (which is one of the reasons you find Apple so hard to take).

When Tim Cook was recently asked by an analyst about the newly unveiled iPad mini’s “cannibalisation factor over the older product,” Cook replied:

quote:
We don’t really have an older product. We only have new products. We just announced the fourth generation iPad.

The way we look at this is that we provide a fantastic iPod touch, we provide an incredible fourth generation iPad, iPad mini and iPad 2,” Cook continued. “Customers will decide which one, or two, or three, or all four of them they would like and will buy them.

We’ve learned over the years not to worry about cannibalization of our own product,” Cook explained. “It’s much better for us to do that than for somebody else to do it.

And the far, far bigger opportunity here are the 80-90 million PCs that are being sold per quarter,” said Cook. “There’s still over 300 million PCs being bought per year. And I think a great number of those people would be much better off buying an iPad or a Mac. And so I think that’s a much better opportunity for Apple.

And so, instead of being focused on cannibalising ourselves, I look at it much more that it’s an enormous incremental opportunity for us.


You know who is working the hardest on developing the iPhone killer and the iPad killer? Apple.


RE: The bigger the better
By MartyLK on 12/16/2012 8:38:58 PM , Rating: 2
Regarding this quote from Tim Cook:

quote:
I think a great number of those people would be much better off buying an iPad or a Mac.


I can't agree with it. When I had my iPad, I tried to replace my PC with it. The problem I had is the lack of mouse support. There was no GUI to support a mouse.

When I went to a popular Apple forum asking if there was a mouse that would work with the iPad, the response I received was, "It's a touchscreen! You don't need a mouse!"

Not everyone wants to sit or lay there reaching out to the touchscreen of the iPad to navigate it. I'm more comfortable holding my hand in one spot to navigate - I use a thumb-controlled trackball mouse.

I sold my iPad for enough funds to buy an Asus TF300 that, with the keyboard dock, has a full-size USB port that will run peripherals (wired or wireless mice etc) and HDDs. I now use my very same PC trackball mouse with my tablet.

The iPad won't displace any computer system so long as it can't do what a computer can do.


RE: The bigger the better
By Solandri on 12/17/2012 6:26:09 AM , Rating: 2
Until Apple seriously overhauls iOS' multitasking, it's not going to make a good PC replacement even if you add a keyboard and mouse. The way iOS works right now, nearly all apps can only run in the background for 5 seconds. They can ask for a 10 minute reprieve, but after that they're forcibly frozen (don't get any CPU time until they become foreground again).
http://www.macworld.com/article/1164616/how_ios_mu...

Android is a bit more permissive. It lets apps continue running in the background so long as there is free RAM. But once you hit the point where a PC would start swapping, Android orders the longest-unused app to close. That's why Samsung's side-by-side view (two apps on screen at once) on the Note/Note II works - Android doesn't prevent any two apps from running simultaneously.

Remember folks, these are still phone OSes. They were designed to work best with the limited CPU and memory of a phone from several years ago. They don't work as well if you try to use them like a general purpose PC.


RE: The bigger the better
By bsd228 on 12/17/2012 1:44:01 PM , Rating: 2
> And so it goes on. Notice the pattern? Consumers switching from one Apple product to another (plus of course each product iteration brings millions of customers new to Apple), and customers switching from one Apple product to another Apple product are still Apple customers.

The problem, at least for the investors, is that in this case the Mini is cannabalizing the sales of a higher margin product, so the end result is less profit. Now is it less profit then if they hadn't released the 8" model at all? I suspect it is.

Personally I wouldn't go near the lower resolution Mini when superior alternatives exist. It's the full ipad or nothing, at least until Apple plays catchup.


RE: The bigger the better
By maugrimtr on 12/18/2012 8:16:06 AM , Rating: 2
Tony, your bullsh*t is remarkable.

1. You admit that iPad Minis are cannabilizing iPads.
2. We know that margins on Minis are fall less than full iPads.
3. This means Apple is making less money per sale on average.
4. This is bad news for investors.
5. This causes share price to decrease.
6. Google/Samsung exist.
7. Panic.
8. OMFG!
9. Share price bubble begins to collapse.

In your view, of course, making less profit per unit sales should trigger a share price increase because...it's magic!


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