Print 60 comment(s) - last by messele.. on Dec 21 at 2:59 AM

Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013

The fact that Apple's iPad is predicted to steal much of the tablet market share next year is no surprise; however, the fact that the iPad mini may outpace the iPad 2 and the new iPad is certainly interesting.

According to DisplaySearch, which is a global market research and consulting firm, Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013.

Apple expects to ship a total of 100 million iPads in 2013. Out of that total, DisplaySearch predicts that the iPad mini will account for about 50 million of those shipments while the new iPad and the iPad 2 will ship about 40 million and 10 million respectively.

DisplaySearch further predicts that there will be a total of 170 million tablet shipments in 2013 (from all tablet makers, not just Apple). If Apple were to achieve the 100 million shipments, it would have about 60 percent of the market share.

For 2012, despite being released in October, the iPad mini is holding its own concerning sales. In Q3, Apple shipped 1.6 million, and for Q4, the tech giant is asking panel makers to ship over 12 million.

This is an interesting prediction, considering many saw the iPad mini as being far too expensive for a 7-inch tablet (starts at $329) when so many others in the 7-inch arena typically start at $199 (i.e., Google Nexus 7 and Kindle Fire HD).

The iPad mini was unveiled in late October of this year. It sports a 7.85-inch display, a 1024x768 resolution, dual-core A5 processor, 16GB/32GB/64GB storage options for $329/$429/$529 respectively, a lightning connector and LTE capabilities for an extra $130 to those sticker prices.

Source: Display Search Blog

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RE: The bigger the better
By Tony Swash on 12/16/2012 2:28:14 PM , Rating: 1
What some people are ignoring is the iPad mini is actually cutting into the sales of the larger iPads and the mini is expected to have a lower profit margin than the larger ones. Its not like people are picking up the both the 8" and the 10" they are picking up one of the other. Sales will probably start stalling in the next several months as they reach their maximum market penetration you either have an iPad already or your getting the mini if your staying with Apple. There is little repeat customers because the new ones are incremental upgrades not generational.

iPhone 5 sales are flopping in China. Chinese consumers think its not that much of an increase over the 4s. The idea that one size phone fits all is not flying everywhere. Its still a big seller for AT&T here in the states but not around the world.

The Mini might save it another quarter but without any miracles in the pipeline its only a matter of time. The stock is already showing weakness.

OMG! Apple is so dooooomed!!

You guys are so funny :)

RE: The bigger the better
By momorere on 12/16/2012 5:23:46 PM , Rating: 2
How can you deny that the mini is in fact cutting into the sales of the 4 when plenty of sites are saying the same thing ? What could Tony possibly "know" that no one else dies ? My favorite term used by the media so far is cannibalized. It sounds so dirty. I

I fully understand that it is a defense mechanism to deny any negativity towards crApple. I guess your whole "Apple are doomed" saying is just your nervous reaction. It is like when little kids pretend to laugh while trying not to cry when they get hurt.

It still doesn't hide the fact that Apple's sales are suffering. The world is finally realizing that incremental updates aren't "innovations" anymore. It will take us Americans alittle longer as we are dumber than the rest of the world.

I'd like you to get some sales numbers from the corporate sales department breaking down sales of the 4 compared to the 5 and mini to the 4. Then somehow explain how the Chinese market will no it affect the overall market and all is still well.

RE: The bigger the better
By Tony Swash on 12/16/12, Rating: 0
RE: The bigger the better
By MartyLK on 12/16/2012 8:38:58 PM , Rating: 2
Regarding this quote from Tim Cook:

I think a great number of those people would be much better off buying an iPad or a Mac.

I can't agree with it. When I had my iPad, I tried to replace my PC with it. The problem I had is the lack of mouse support. There was no GUI to support a mouse.

When I went to a popular Apple forum asking if there was a mouse that would work with the iPad, the response I received was, "It's a touchscreen! You don't need a mouse!"

Not everyone wants to sit or lay there reaching out to the touchscreen of the iPad to navigate it. I'm more comfortable holding my hand in one spot to navigate - I use a thumb-controlled trackball mouse.

I sold my iPad for enough funds to buy an Asus TF300 that, with the keyboard dock, has a full-size USB port that will run peripherals (wired or wireless mice etc) and HDDs. I now use my very same PC trackball mouse with my tablet.

The iPad won't displace any computer system so long as it can't do what a computer can do.

RE: The bigger the better
By Solandri on 12/17/2012 6:26:09 AM , Rating: 2
Until Apple seriously overhauls iOS' multitasking, it's not going to make a good PC replacement even if you add a keyboard and mouse. The way iOS works right now, nearly all apps can only run in the background for 5 seconds. They can ask for a 10 minute reprieve, but after that they're forcibly frozen (don't get any CPU time until they become foreground again).

Android is a bit more permissive. It lets apps continue running in the background so long as there is free RAM. But once you hit the point where a PC would start swapping, Android orders the longest-unused app to close. That's why Samsung's side-by-side view (two apps on screen at once) on the Note/Note II works - Android doesn't prevent any two apps from running simultaneously.

Remember folks, these are still phone OSes. They were designed to work best with the limited CPU and memory of a phone from several years ago. They don't work as well if you try to use them like a general purpose PC.

RE: The bigger the better
By bsd228 on 12/17/2012 1:44:01 PM , Rating: 2
> And so it goes on. Notice the pattern? Consumers switching from one Apple product to another (plus of course each product iteration brings millions of customers new to Apple), and customers switching from one Apple product to another Apple product are still Apple customers.

The problem, at least for the investors, is that in this case the Mini is cannabalizing the sales of a higher margin product, so the end result is less profit. Now is it less profit then if they hadn't released the 8" model at all? I suspect it is.

Personally I wouldn't go near the lower resolution Mini when superior alternatives exist. It's the full ipad or nothing, at least until Apple plays catchup.

RE: The bigger the better
By maugrimtr on 12/18/2012 8:16:06 AM , Rating: 2
Tony, your bullsh*t is remarkable.

1. You admit that iPad Minis are cannabilizing iPads.
2. We know that margins on Minis are fall less than full iPads.
3. This means Apple is making less money per sale on average.
4. This is bad news for investors.
5. This causes share price to decrease.
6. Google/Samsung exist.
7. Panic.
8. OMFG!
9. Share price bubble begins to collapse.

In your view, of course, making less profit per unit sales should trigger a share price increase's magic!

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs
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