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  (Source: gawkerassets.com)
Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013

The fact that Apple's iPad is predicted to steal much of the tablet market share next year is no surprise; however, the fact that the iPad mini may outpace the iPad 2 and the new iPad is certainly interesting.

According to DisplaySearch, which is a global market research and consulting firm, Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013.

Apple expects to ship a total of 100 million iPads in 2013. Out of that total, DisplaySearch predicts that the iPad mini will account for about 50 million of those shipments while the new iPad and the iPad 2 will ship about 40 million and 10 million respectively.

DisplaySearch further predicts that there will be a total of 170 million tablet shipments in 2013 (from all tablet makers, not just Apple). If Apple were to achieve the 100 million shipments, it would have about 60 percent of the market share.

For 2012, despite being released in October, the iPad mini is holding its own concerning sales. In Q3, Apple shipped 1.6 million, and for Q4, the tech giant is asking panel makers to ship over 12 million.

This is an interesting prediction, considering many saw the iPad mini as being far too expensive for a 7-inch tablet (starts at $329) when so many others in the 7-inch arena typically start at $199 (i.e., Google Nexus 7 and Kindle Fire HD).

The iPad mini was unveiled in late October of this year. It sports a 7.85-inch display, a 1024x768 resolution, dual-core A5 processor, 16GB/32GB/64GB storage options for $329/$429/$529 respectively, a lightning connector and LTE capabilities for an extra $130 to those sticker prices.


Source: Display Search Blog



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RE: The bigger the better
By damianrobertjones on 12/15/2012 9:25:12 AM , Rating: 2
I'm sorry to have to say this but... they are. Maybe ignorant isn't really the correct word.

Anyway I used to work in Dixons all those years back and DVD was just hitting the shops... . We had a few instore displays showing the pure quality of DVD over VHS and you'd have so, so many people watching the clips saying, 'ohhh isn't is so clear' and all the usual stuff.

The DVD show reel was playing... from a VHS cassette.

It's pretty much all marketing buttox.


RE: The bigger the better
By TakinYourPoints on 12/16/2012 9:18:49 PM , Rating: 2
It isn't all marketing, DVD is still objectively better than VHS in every way. Just because people are taken in by marketing or false demos like your DVD demo running off of a VHS player, it doesn't mean that it still isn't better.

Same logic applies here, some people may blindly buy an iPhone because of hype and marketing, but it doesn't change the fact that it is still a leading product in specific categories (fastest hardware with best apps and support).

The problem is when you run into marketing hype that isn't backed up by a good product (Sony, Bose, Dell/HP consumer line, Beats Audio, etc), that sucks.


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

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