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Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013

The fact that Apple's iPad is predicted to steal much of the tablet market share next year is no surprise; however, the fact that the iPad mini may outpace the iPad 2 and the new iPad is certainly interesting.

According to DisplaySearch, which is a global market research and consulting firm, Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013.

Apple expects to ship a total of 100 million iPads in 2013. Out of that total, DisplaySearch predicts that the iPad mini will account for about 50 million of those shipments while the new iPad and the iPad 2 will ship about 40 million and 10 million respectively.

DisplaySearch further predicts that there will be a total of 170 million tablet shipments in 2013 (from all tablet makers, not just Apple). If Apple were to achieve the 100 million shipments, it would have about 60 percent of the market share.

For 2012, despite being released in October, the iPad mini is holding its own concerning sales. In Q3, Apple shipped 1.6 million, and for Q4, the tech giant is asking panel makers to ship over 12 million.

This is an interesting prediction, considering many saw the iPad mini as being far too expensive for a 7-inch tablet (starts at $329) when so many others in the 7-inch arena typically start at $199 (i.e., Google Nexus 7 and Kindle Fire HD).

The iPad mini was unveiled in late October of this year. It sports a 7.85-inch display, a 1024x768 resolution, dual-core A5 processor, 16GB/32GB/64GB storage options for $329/$429/$529 respectively, a lightning connector and LTE capabilities for an extra $130 to those sticker prices.

Source: Display Search Blog

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RE: The bigger the better
By JCheng on 12/14/2012 8:06:52 PM , Rating: 2
After playing with the iPad mini in person, I'm not sure it wouldn't be a better choice than a full-sized tablet for me personally (I use an iPad 3 now). My tablet use is generally reading news sites, magazines, and ebooks while lounging around or laying in bed and the mini feels like a much more comfortable size/weight for at least the latter two. The weight difference in particular is very distinct.

Now whether it is better than a $199 Nexus 7 is another question, but honestly, the $130 difference is just not that big a deal to me especially for a device that I will probably use for an hour or two a day for a couple of years.

RE: The bigger the better
By hughlle on 12/14/2012 9:12:27 PM , Rating: 2
Isn't that a point to consider thouggh? while you might use it for a couple of years, there seems a really unexplainable amount of folk who will replace it 6-12 month down the line.

I am like yourself, in that price isn't really an option as i will use it for years, but as with the futurama episode, apple has a way of getting people to buy up the next model 6 months later. With apple it has always seemed that it is more a question of how "cool" are you as opposed to what functionality do you truly need from your device when it comes to new models.

Who know, will be interesting to see how figures pan out, but wel, knowing apple, it doesn't matter in any way how they price their deice, they have their audience. I've a waitres at work who is dead set on getting an ipad mini. This price doesn't concern her, the hardwarre doesn't concern her, she genuinely just wants it because it's apple. We've moved on from addidas popups, not things are based on your tech and kids just have to have it, for that same odl reason that everyone else does.

RE: The bigger the better
By name99 on 12/16/2012 11:32:15 PM , Rating: 1
apple has a way of getting people to buy up the next model 6 months later.

Provide evidence that a SUBSTANTIAL FRACTION of Apple's customer's behave this way. And evidence consists of more than "this guy I know buys every new Apple thing they release".

I am so sick of people just making random bullshit claims on the internet. Grow up and behave like an adult, not like a 12 year old arguing about who would win in a fight between spiderman and batman

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