Print 60 comment(s) - last by messele.. on Dec 21 at 2:59 AM

Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013

The fact that Apple's iPad is predicted to steal much of the tablet market share next year is no surprise; however, the fact that the iPad mini may outpace the iPad 2 and the new iPad is certainly interesting.

According to DisplaySearch, which is a global market research and consulting firm, Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013.

Apple expects to ship a total of 100 million iPads in 2013. Out of that total, DisplaySearch predicts that the iPad mini will account for about 50 million of those shipments while the new iPad and the iPad 2 will ship about 40 million and 10 million respectively.

DisplaySearch further predicts that there will be a total of 170 million tablet shipments in 2013 (from all tablet makers, not just Apple). If Apple were to achieve the 100 million shipments, it would have about 60 percent of the market share.

For 2012, despite being released in October, the iPad mini is holding its own concerning sales. In Q3, Apple shipped 1.6 million, and for Q4, the tech giant is asking panel makers to ship over 12 million.

This is an interesting prediction, considering many saw the iPad mini as being far too expensive for a 7-inch tablet (starts at $329) when so many others in the 7-inch arena typically start at $199 (i.e., Google Nexus 7 and Kindle Fire HD).

The iPad mini was unveiled in late October of this year. It sports a 7.85-inch display, a 1024x768 resolution, dual-core A5 processor, 16GB/32GB/64GB storage options for $329/$429/$529 respectively, a lightning connector and LTE capabilities for an extra $130 to those sticker prices.

Source: Display Search Blog

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

Kudo Apple !!! The Apple tax
By max_payne on 12/14/2012 6:33:21 PM , Rating: 0
We have to admire Apple marketing technics. It's obviously working to the point where people are completely blind about what they are buying and dearly paying for. How many "Ipods" alike devices of different sizes that people really need ? There is an article here which try to explain what is happening specifically in the US. The Apple tax !

RE: Kudo Apple !!! The Apple tax
By michael2k on 12/14/2012 7:37:08 PM , Rating: 2
Choice quotes:
Remember, this is not something that consumers are being forced to pay. They are dipping willingly into their own pockets, because they're essentially slaves to the devices.


"With my MacBook, iPad and iPhone, everything is linked," says Martorana, who laments that Apple products are so popular that they never seem to go on sale. "All of my music and photos are in their iCloud. So I don't know if I'd even be able to switch to another product, even if I wanted to. Apple definitely has its hooks in me."

So the real issue is that no competitor has stepped up to free these people, and no competitor has successfully branded themselves as well, as Apple has.

You're fighting upstream until you can replace the Apple ecosystem with something cheaper.

RE: Kudo Apple !!! The Apple tax
By Tony Swash on 12/14/2012 7:56:15 PM , Rating: 1
So the real issue is that no competitor has stepped up to free these people

The poor desperate masses, trapped in the terrible Apple Gulag, whose only way of expressing how unhappy they are is by consistently voting how happy they are with Apple products in surveys of consumer satisfaction.

You're fighting upstream until you can replace the Apple ecosystem with something cheaper.

Not cheaper - better. Apple has consistently tried to press down content costs in it's ecosystem, such as music, apps, films etc. Apple started building this content ecosystem over a decade ago and the foundation was laid with it's triumph in the music market and since then it has continued to develop it so fast that none of it's competitors have managed to catch let alone pass it.

This page maps the global coverage of the various competing ecosystems and it shows how far ahead Apple is.

Since this page was written Apple has has extended it's iTunes store to more countries and the roll out is continuous, in the last week Apple added movies to iTunes in 42 new counties.

On top of it's content advantage Apple has a massive lead in retail stores and it continues aggressively opening new stores continuously. You can see the way Apple retail has grown from this page which charts it's retail expansion.

In the last week alone Apple opened new stores in the following cities: Hong Kong, Chengdu, China; Melbourne, Australia; and Malmö, Sweden

Catching Apple's ecosystem let alone bettering it is a gargantuan task.

RE: Kudo Apple !!! The Apple tax
By momorere on 12/14/2012 8:18:52 PM , Rating: 2
Nice to see that they opened 2 stores in China to handle the massive lines of fanatics waiting to get their hands on the iPhone 5. Oh wait, a total of 1 (ONE) person was waiting in "line" for the stores to open it today to purchase one. That alone totally justifies the opening of the store. World domination is about as close as their mythical $1,000 share price. LOLZ !!!

RE: Kudo Apple !!! The Apple tax
By Tony Swash on 12/15/12, Rating: 0
RE: Kudo Apple !!! The Apple tax
By momorere on 12/15/2012 11:15:46 AM , Rating: 2
Your pathetic attempt to save face still doesn't change the fact that a SINGLE (yes 1) person was waiting for the store to open to buy the phone YESTERDAY not October. Even pro-crApple loving Yahoo and all of the Macolytes that comment there are really starting to see ctApple for what it is worth or in their case isn't worth anymore. People are getting tired from upgrade fatigue with all these minor enhancements that are being passed off as "innovations".

Let us watch as the stock continues to show us the true value of your company. I know it is your job as a PR rep but you are trying to push a wet noodle uphill guy. Time to retire or become an analyst with pro-crApple BRG if you want to continue your crusade.

RE: Kudo Apple !!! The Apple tax
By name99 on 12/16/2012 11:36:07 PM , Rating: 3
Apple sold TWO MILLION freaking phones in China over the weekend.

What relevance do you think your bizarre story about one guy supposedly waiting in line has to do with that?
Is that really your argument? "Don't look at the sales figures, count the number of people waiting in line, even though Apple is selling the phones via an online/reservation scheme."

RE: Kudo Apple !!! The Apple tax
By hexxthalion on 12/18/2012 6:08:50 AM , Rating: 2
you aren't very bright person...

RE: Kudo Apple !!! The Apple tax
By darkcrayon on 12/14/2012 11:06:01 PM , Rating: 2
1) That's the stupidest way to define "tax" ever
2) Perhaps people know what they're buying, which is why they're buying iPads instead of competing tablets...

"I want people to see my movies in the best formats possible. For [Paramount] to deny people who have Blu-ray sucks!" -- Movie Director Michael Bay
Related Articles

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
Snapchat’s New Sunglasses are a Spectacle – No Pun Intended
September 24, 2016, 9:02 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki