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  (Source: gawkerassets.com)
Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013

The fact that Apple's iPad is predicted to steal much of the tablet market share next year is no surprise; however, the fact that the iPad mini may outpace the iPad 2 and the new iPad is certainly interesting.

According to DisplaySearch, which is a global market research and consulting firm, Apple's iPad mini will make up about half of Apple's total iPad shipments in 2013.

Apple expects to ship a total of 100 million iPads in 2013. Out of that total, DisplaySearch predicts that the iPad mini will account for about 50 million of those shipments while the new iPad and the iPad 2 will ship about 40 million and 10 million respectively.

DisplaySearch further predicts that there will be a total of 170 million tablet shipments in 2013 (from all tablet makers, not just Apple). If Apple were to achieve the 100 million shipments, it would have about 60 percent of the market share.

For 2012, despite being released in October, the iPad mini is holding its own concerning sales. In Q3, Apple shipped 1.6 million, and for Q4, the tech giant is asking panel makers to ship over 12 million.

This is an interesting prediction, considering many saw the iPad mini as being far too expensive for a 7-inch tablet (starts at $329) when so many others in the 7-inch arena typically start at $199 (i.e., Google Nexus 7 and Kindle Fire HD).

The iPad mini was unveiled in late October of this year. It sports a 7.85-inch display, a 1024x768 resolution, dual-core A5 processor, 16GB/32GB/64GB storage options for $329/$429/$529 respectively, a lightning connector and LTE capabilities for an extra $130 to those sticker prices.


Source: Display Search Blog



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RE: The bigger the better
By marvdmartian on 12/14/2012 3:23:08 PM , Rating: 2
Proof positive that there is no product, made by Apple, that is so ridiculous, that they cannot sell gobs of them to ignorant people, for far too much money.


RE: The bigger the better
By menting on 12/14/2012 3:38:29 PM , Rating: 2
apple could probably put a logo on a pile of !@#$ and still sell plenty of it.


RE: The bigger the better
By PeaJay on 12/14/2012 3:55:30 PM , Rating: 4
Isn't that what they've been doing lately?


RE: The bigger the better
By Mitch101 on 12/14/2012 10:26:18 PM , Rating: 4
What some people are ignoring is the iPad mini is actually cutting into the sales of the larger iPads and the mini is expected to have a lower profit margin than the larger ones. Its not like people are picking up the both the 8" and the 10" they are picking up one of the other. Sales will probably start stalling in the next several months as they reach their maximum market penetration you either have an iPad already or your getting the mini if your staying with Apple. There is little repeat customers because the new ones are incremental upgrades not generational.

iPhone 5 sales are flopping in China. Chinese consumers think its not that much of an increase over the 4s. The idea that one size phone fits all is not flying everywhere. Its still a big seller for AT&T here in the states but not around the world.

The Mini might save it another quarter but without any miracles in the pipeline its only a matter of time. The stock is already showing weakness.


RE: The bigger the better
By JackBurton on 12/15/2012 10:47:13 AM , Rating: 2
You sure about that? I bought both (iPad 4 and iPad mini).


RE: The bigger the better
By Mitch101 on 12/15/2012 10:52:04 AM , Rating: 2
What would be your incentive to upgrade in the next 2 years?


RE: The bigger the better
By JackBurton on 12/15/2012 4:42:49 PM , Rating: 2
Don't really plan to upgrade the iPad 4 for awhile, but as soon as the retina mini comes out, I'm upgrading the mini.


RE: The bigger the better
By themaster08 on 12/15/2012 6:27:15 PM , Rating: 2
Purely out of curiosity, what is it that you do on the iPad Mini, that you don't/can't with the regular iPad and vice versa? I personally can't see how owning both is nothing more than functionality overlap and complete redundancy.


RE: The bigger the better
By JackBurton on 12/15/12, Rating: 0
RE: The bigger the better
By Gondor on 12/16/2012 1:36:55 PM , Rating: 2
Right, so while you may have paid for both you actually bought one for yourself and the other one for your wife, and you find no use in owning two devices at the same time. I think we get it now.


RE: The bigger the better
By JackBurton on 12/16/2012 5:05:15 PM , Rating: 2
Yeah, I don't think there would be any reason for me personally to own both. However my wife wasn't interested in an iPad 4. She wanted something smaller so it wasn't like the mini was eating into an iPad 4 sale.


RE: The bigger the better
By Tony Swash on 12/16/2012 2:28:14 PM , Rating: 1
quote:
What some people are ignoring is the iPad mini is actually cutting into the sales of the larger iPads and the mini is expected to have a lower profit margin than the larger ones. Its not like people are picking up the both the 8" and the 10" they are picking up one of the other. Sales will probably start stalling in the next several months as they reach their maximum market penetration you either have an iPad already or your getting the mini if your staying with Apple. There is little repeat customers because the new ones are incremental upgrades not generational.

iPhone 5 sales are flopping in China. Chinese consumers think its not that much of an increase over the 4s. The idea that one size phone fits all is not flying everywhere. Its still a big seller for AT&T here in the states but not around the world.

The Mini might save it another quarter but without any miracles in the pipeline its only a matter of time. The stock is already showing weakness.


OMG! Apple is so dooooomed!!

You guys are so funny :)


RE: The bigger the better
By momorere on 12/16/2012 5:23:46 PM , Rating: 2
How can you deny that the mini is in fact cutting into the sales of the 4 when plenty of sites are saying the same thing ? What could Tony possibly "know" that no one else dies ? My favorite term used by the media so far is cannibalized. It sounds so dirty. I

I fully understand that it is a defense mechanism to deny any negativity towards crApple. I guess your whole "Apple are doomed" saying is just your nervous reaction. It is like when little kids pretend to laugh while trying not to cry when they get hurt.

It still doesn't hide the fact that Apple's sales are suffering. The world is finally realizing that incremental updates aren't "innovations" anymore. It will take us Americans alittle longer as we are dumber than the rest of the world.

I'd like you to get some sales numbers from the corporate sales department breaking down sales of the 4 compared to the 5 and mini to the 4. Then somehow explain how the Chinese market will no it affect the overall market and all is still well.


RE: The bigger the better
By Tony Swash on 12/16/12, Rating: 0
RE: The bigger the better
By MartyLK on 12/16/2012 8:38:58 PM , Rating: 2
Regarding this quote from Tim Cook:

quote:
I think a great number of those people would be much better off buying an iPad or a Mac.


I can't agree with it. When I had my iPad, I tried to replace my PC with it. The problem I had is the lack of mouse support. There was no GUI to support a mouse.

When I went to a popular Apple forum asking if there was a mouse that would work with the iPad, the response I received was, "It's a touchscreen! You don't need a mouse!"

Not everyone wants to sit or lay there reaching out to the touchscreen of the iPad to navigate it. I'm more comfortable holding my hand in one spot to navigate - I use a thumb-controlled trackball mouse.

I sold my iPad for enough funds to buy an Asus TF300 that, with the keyboard dock, has a full-size USB port that will run peripherals (wired or wireless mice etc) and HDDs. I now use my very same PC trackball mouse with my tablet.

The iPad won't displace any computer system so long as it can't do what a computer can do.


RE: The bigger the better
By Solandri on 12/17/2012 6:26:09 AM , Rating: 2
Until Apple seriously overhauls iOS' multitasking, it's not going to make a good PC replacement even if you add a keyboard and mouse. The way iOS works right now, nearly all apps can only run in the background for 5 seconds. They can ask for a 10 minute reprieve, but after that they're forcibly frozen (don't get any CPU time until they become foreground again).
http://www.macworld.com/article/1164616/how_ios_mu...

Android is a bit more permissive. It lets apps continue running in the background so long as there is free RAM. But once you hit the point where a PC would start swapping, Android orders the longest-unused app to close. That's why Samsung's side-by-side view (two apps on screen at once) on the Note/Note II works - Android doesn't prevent any two apps from running simultaneously.

Remember folks, these are still phone OSes. They were designed to work best with the limited CPU and memory of a phone from several years ago. They don't work as well if you try to use them like a general purpose PC.


RE: The bigger the better
By bsd228 on 12/17/2012 1:44:01 PM , Rating: 2
> And so it goes on. Notice the pattern? Consumers switching from one Apple product to another (plus of course each product iteration brings millions of customers new to Apple), and customers switching from one Apple product to another Apple product are still Apple customers.

The problem, at least for the investors, is that in this case the Mini is cannabalizing the sales of a higher margin product, so the end result is less profit. Now is it less profit then if they hadn't released the 8" model at all? I suspect it is.

Personally I wouldn't go near the lower resolution Mini when superior alternatives exist. It's the full ipad or nothing, at least until Apple plays catchup.


RE: The bigger the better
By maugrimtr on 12/18/2012 8:16:06 AM , Rating: 2
Tony, your bullsh*t is remarkable.

1. You admit that iPad Minis are cannabilizing iPads.
2. We know that margins on Minis are fall less than full iPads.
3. This means Apple is making less money per sale on average.
4. This is bad news for investors.
5. This causes share price to decrease.
6. Google/Samsung exist.
7. Panic.
8. OMFG!
9. Share price bubble begins to collapse.

In your view, of course, making less profit per unit sales should trigger a share price increase because...it's magic!


RE: The bigger the better
By TakinYourPoints on 12/16/2012 9:03:01 PM , Rating: 3
quote:
iPhone 5 sales are flopping in China.


I don't care for sales number pissing contests, but what is your assumption based on aside from gut instinct and analyst guesses? Official numbers just came out, three million units sold in the first weekend in China compared to five million units sold to the rest of the world in its first weekend. It is on track to beat 4S sales, which hit 30 million units sold in half the time that the GS3 did.

And yes, China has a massive population and these sales numbers are a drop in the bucket. The thing is that China is basically a Germany or UK attached to a dirt poor country of over 1 billion. Taken in that context the sales numbers are bigger than I thought they would be, just imagine if a Western European country by itself made up for what much in iPhone sales.

As for the billion+ Chinese living in poverty, no way Apple is breaking into that market unless they start selling unsubsidized featurephones (the bulk of Android sales) for almost nothing, and that ain't happening anytime soon.


RE: The bigger the better
By TakinYourPoints on 12/16/2012 9:13:49 PM , Rating: 2
Ugh, typo, I meant two million units sold in three days, not three million sold in three days.


RE: The bigger the better
By name99 on 12/16/2012 11:27:15 PM , Rating: 1
iPhone sales are flopping in China?
You mean the TWO MILLION iPhone5 sales of the opening weekend? That's substantially more than a billion dollars in revenue for Apple --- in two days!
What exactly would you define as a flop?

You do know that it's 2012, not 1982 You can't just state random shit on the internet and expect everyone to happily swallow it.


RE: The bigger the better
By messele on 12/21/2012 2:59:51 AM , Rating: 1
Why not just quote random, unfounded shit. It's what DailyTurd and its rabid anti-apple conforming conformist zealots do best. Or worst.

First iPad mini sales were going to be terrible. Oops they weren't. OK so lets move on and fabricate that the mini has trounced demand for the 4th gen (which of course makes no sense at all and will be shown with actual figures in due course).

So instead move onto alleged single person queues for Chinese iPhone 5 launch. Uh, oh it was on a preorder only system. Ok let's ignore that mistake and move on to iMac won't be available until 2013. Oh, that's wrong too. Um, ok what else is there at the moment for DailyTurd to fabricate inside knowledge of?

Who actually cares about all these speculations, negative ones I mean. I see lots of accusations that Apple users are obsessed with sales figures, which yeah is a bit sad I agree. But what's TRAGIC is how obsessed Apple haters are...


RE: The bigger the better
By paydirt on 12/14/12, Rating: -1
RE: The bigger the better
By damianrobertjones on 12/15/2012 9:25:12 AM , Rating: 2
I'm sorry to have to say this but... they are. Maybe ignorant isn't really the correct word.

Anyway I used to work in Dixons all those years back and DVD was just hitting the shops... . We had a few instore displays showing the pure quality of DVD over VHS and you'd have so, so many people watching the clips saying, 'ohhh isn't is so clear' and all the usual stuff.

The DVD show reel was playing... from a VHS cassette.

It's pretty much all marketing buttox.


RE: The bigger the better
By TakinYourPoints on 12/16/2012 9:18:49 PM , Rating: 2
It isn't all marketing, DVD is still objectively better than VHS in every way. Just because people are taken in by marketing or false demos like your DVD demo running off of a VHS player, it doesn't mean that it still isn't better.

Same logic applies here, some people may blindly buy an iPhone because of hype and marketing, but it doesn't change the fact that it is still a leading product in specific categories (fastest hardware with best apps and support).

The problem is when you run into marketing hype that isn't backed up by a good product (Sony, Bose, Dell/HP consumer line, Beats Audio, etc), that sucks.


RE: The bigger the better
By michael2k on 12/14/2012 7:32:23 PM , Rating: 3
So how did the G4 Cube do? Maybe the original Apple TV? How about the Apple HiFi?


RE: The bigger the better
By tayb on 12/14/2012 4:12:08 PM , Rating: 2
I suppose in your world the only reason anyone would buy an Apple product is because they are ignorant? That's


RE: The bigger the better
By JackBurton on 12/15/2012 10:49:13 AM , Rating: 2
More like anti-Apple trolls are are too stupid to figure out why so many people love Apple products.


RE: The bigger the better
By MartyLK on 12/15/2012 1:23:40 PM , Rating: 1
They aren't really ignorant. They're just angry that Apple is successful and are spurting out idiocy from their emotions rather than being rational.

I have a theory that at some point in their past, Apple raped their hamsters, poodles and chickens to make them so angry.

Either that or Samsung enlisted a huge number of them to be very vocal and denounce Apple at every turn.


RE: The bigger the better
By Solandri on 12/17/2012 3:08:43 PM , Rating: 2
Naw, it's the same as any field. The enthusiasts appreciate all the nuances and depth particular to the field. For tech enthusiasts, they like things like self-programmability, hackability, expandability, standard connections, etc.

Then the mass market who doesn't care about that stuff comes in and pulls the rug out from under them. They set a new "standard" based on sheer numbers alone, which leaves the enthusiasts out cold from the product they helped pioneer. That was what was so great about HP in the 1980s and early 1990s. They made mass market stuff, but they never forgot their enthusiast roots. While Compaq used a custom BIOS locking you into Compaq parts, and Dell used a non-standard motherboard power system, everything about HP was standard. You could take it apart and fix it with off the shelf components.

Apple is doing the mass market stuff and simultaneously locking the enthusiasts out of their own devices. If Apple were to dominate the market, the enthusiasts' whole reason for liking tech evaporates. That's why they want Apple to lose. (Personally I want Apple to stick around, since I imagine an Android monopoly won't be much better than the Microsoft monopoly.)


RE: The bigger the better
By The Insolent One on 12/14/12, Rating: -1
RE: The bigger the better
By darkcrayon on 12/14/2012 11:08:15 PM , Rating: 1
Just are you're proof positive if there is an article that points out anything by Apple in any way, people will line up to whine about it. I'm sure only big smart super smarties buy the crap on your desk or pocket :) Because you know- you are the tech expert. Everyone else is ignorant.

It's hard to believe people willingly spout that kind of 3rd grade logic in comment sections.


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