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Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine

No more panic-stricken searches for the volume or mute buttons on your remote control when commercials come on -- the Federal Communications Commission (FCC) has officially launched the CALM Act today.

The Commercial Advertisement Loudness Mitigation Act, or CALM, was instated today to prevent commercials from blaring at a significantly higher volume than the television programs. The FCC has received complaints about the volume of ads for several years and has told users to simply mute the volume in the past.

The act was introduced and passed in the House and Senate over a year ago, but providers were given time to upgrade their systems for the change.

"It's about time we turned down the volume on loud commercials that startle TV watchers into paying attention," said Sen. Charles Schumer (D-N.Y.), a co-sponsor of the act.

Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine.

Source: U.S. Government Printing Office



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RE: Too little, too late
By marvdmartian on 12/14/2012 7:47:21 AM , Rating: 2
Same here. Picked up a Roku box on Black Friday, and will enjoy my "a la Carte" TV viewing much more so than anything the cable or satellite providers could offer.

One thing about loud commercials, though. If they're not annoyingly loud, how will you know when it's time to get out of the kitchen and back in front of the TV, because your show is back on, if you can't hear the end of the obnoxiously loud commercials??


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