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Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine

No more panic-stricken searches for the volume or mute buttons on your remote control when commercials come on -- the Federal Communications Commission (FCC) has officially launched the CALM Act today.

The Commercial Advertisement Loudness Mitigation Act, or CALM, was instated today to prevent commercials from blaring at a significantly higher volume than the television programs. The FCC has received complaints about the volume of ads for several years and has told users to simply mute the volume in the past.

The act was introduced and passed in the House and Senate over a year ago, but providers were given time to upgrade their systems for the change.

"It's about time we turned down the volume on loud commercials that startle TV watchers into paying attention," said Sen. Charles Schumer (D-N.Y.), a co-sponsor of the act.

Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine.

Source: U.S. Government Printing Office



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RE: Too little, too late
By StevoLincolnite on 12/14/2012 2:08:10 AM , Rating: 4
Then you need to give them incentive to provide them in other formats otherwise nothing will ever change.

I can't get Pay T.V, only a couple of local free channels which are filled with teenage drama's and police shows...
Can't get Netflix due to not being in the USA.
Can't get Hulu due to not being in the USA.

I wanted to watch Game of Thrones, so I thought I would try and buy it off the HBO website... Not even an option that exists on their website that allows me to do that.

Then I tried to watch it through Xbox Live... Wait, only season 1 is available in my territory.

Bugger it, easier to be a pirate anyway and in higher quality and no adverts and every episode!

More than happy for them to take my money, seems they just don't want it, mind you I do go out and buy the boxsets on Blu-ray once all is said than done.
but if they genuinely want to curb piracy then they need to do 3 things.
1) Price it competitively against the free version, provide extras.
2) Make it readily available.
3) Make it convenient.
Steam is a success because of it.


"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer

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