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Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine

No more panic-stricken searches for the volume or mute buttons on your remote control when commercials come on -- the Federal Communications Commission (FCC) has officially launched the CALM Act today.

The Commercial Advertisement Loudness Mitigation Act, or CALM, was instated today to prevent commercials from blaring at a significantly higher volume than the television programs. The FCC has received complaints about the volume of ads for several years and has told users to simply mute the volume in the past.

The act was introduced and passed in the House and Senate over a year ago, but providers were given time to upgrade their systems for the change.

"It's about time we turned down the volume on loud commercials that startle TV watchers into paying attention," said Sen. Charles Schumer (D-N.Y.), a co-sponsor of the act.

Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine.

Source: U.S. Government Printing Office



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RE: Too little, too late
By MorpheusMan on 12/13/2012 5:59:53 PM , Rating: 2
Satellite free for about 10 months now. Currently using a combination of Netflix, Amazon Prime, and free over-the-air programing.

Sometimes I miss the Dish Network DVR, which is a bit more convenient than using Media Center on my PC.

I was thinking about building an HTPC, but I didn't realize just how much commercials annoy me until I took a break from Netflix to watch some live TV. Lately, I only watch OTA for two shows (60 Minutes, and The Fringe), or when I just want some background noise.


"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken

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