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Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine

No more panic-stricken searches for the volume or mute buttons on your remote control when commercials come on -- the Federal Communications Commission (FCC) has officially launched the CALM Act today.

The Commercial Advertisement Loudness Mitigation Act, or CALM, was instated today to prevent commercials from blaring at a significantly higher volume than the television programs. The FCC has received complaints about the volume of ads for several years and has told users to simply mute the volume in the past.

The act was introduced and passed in the House and Senate over a year ago, but providers were given time to upgrade their systems for the change.

"It's about time we turned down the volume on loud commercials that startle TV watchers into paying attention," said Sen. Charles Schumer (D-N.Y.), a co-sponsor of the act.

Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine.

Source: U.S. Government Printing Office



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RE: Too little, too late
By oopyseohs on 12/13/2012 4:07:55 PM , Rating: 2
Strongly considering this, but what about sports? Are there any solutions out there for live sports coverage?


RE: Too little, too late
By dgingerich on 12/13/2012 5:57:59 PM , Rating: 1
I don't really care for sports. All of them are very exclusionary. The athletes I've known hung out together and stood with each other like people should do, but all of them also specifically excluded anyone who wasn't one of them, and viciously derided those without athletic ability as if it were infectious. I've always hated that aspect of sports.

I like it far better when people work together for a common cause, and don't attack people who aren't part of their cause.

In short, screw sports. They aren't worth the trouble.


RE: Too little, too late
By Spuke on 12/13/2012 7:07:38 PM , Rating: 2
I'm assuming you're talking about high school? My experience was different with athletes back then. Most were my friends even though I was not one. I found them to be the most laid back. It seemed the non-athletes had something more to prove than them.


RE: Too little, too late
By corduroygt on 12/13/2012 7:25:28 PM , Rating: 2
Consoles have some options like NFL Sunday Ticket, MLB, etc.


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