Quick Note: TV CALM Act Goes Into Effect Today, Stops Annoyingly Loud Commercials
December 13, 2012 11:54 AM
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Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine
No more panic-stricken searches for the volume or mute buttons on your remote control when commercials come on -- the Federal Communications Commission (FCC) has officially
launched the CALM Act
The Commercial Advertisement Loudness Mitigation Act, or CALM, was instated today to prevent commercials from blaring at a significantly higher volume than the television programs.
The FCC has received complaints about the volume of ads for several years and has told users to simply mute the volume
in the past.
The act was introduced and passed in the House and Senate over a year ago, but providers were given time to upgrade their systems for the change.
"It's about time we turned down the volume on loud commercials that startle TV watchers into paying attention," said Sen. Charles Schumer (D-N.Y.), a co-sponsor of the act.
Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine.
U.S. Government Printing Office
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Well and good...
12/13/2012 3:43:55 PM
but I've never heard any as loud as Pandora. I got an account to listen to Christmas music and after being blown away by VW ads about 5x louder than the songs half a dozen times, I said screw you. I'll never open Pandora's box again.
RE: Well and good...
12/13/2012 4:46:23 PM
Oh no, your FREE music contained ads! Pay $20 a year and you'll never have to listen to them again. I've been a subscriber so long I don't know if this works anymore, but ABP used to block Pandora ads, too.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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