Print 31 comment(s) - last by kyleb2112.. on Dec 17 at 10:53 PM

Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine

No more panic-stricken searches for the volume or mute buttons on your remote control when commercials come on -- the Federal Communications Commission (FCC) has officially launched the CALM Act today.

The Commercial Advertisement Loudness Mitigation Act, or CALM, was instated today to prevent commercials from blaring at a significantly higher volume than the television programs. The FCC has received complaints about the volume of ads for several years and has told users to simply mute the volume in the past.

The act was introduced and passed in the House and Senate over a year ago, but providers were given time to upgrade their systems for the change.

"It's about time we turned down the volume on loud commercials that startle TV watchers into paying attention," said Sen. Charles Schumer (D-N.Y.), a co-sponsor of the act.

Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine.

Source: U.S. Government Printing Office

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

RE: Too little, too late
By Florinator on 12/13/2012 2:21:02 PM , Rating: 2
I've been cable free for over 2 years now... Saving about $1,000 a year...

RE: Too little, too late
By dgingerich on 12/13/2012 2:58:58 PM , Rating: 2
yeah, I'll save about $1200/year. That ought to just cover the HTPC I built to play Hulu and Netflix on my big screen TV.

RE: Too little, too late
By corduroygt on 12/13/2012 7:24:24 PM , Rating: 2
If all you're watching is Hulu and Netflix, there are far cheaper and more convenient alternatives than a HTPC like a Roku box, WDTV live, PS3, etc. Or your TV might already have those two apps anyway.

RE: Too little, too late
By MorpheusMan on 12/13/2012 5:59:53 PM , Rating: 2
Satellite free for about 10 months now. Currently using a combination of Netflix, Amazon Prime, and free over-the-air programing.

Sometimes I miss the Dish Network DVR, which is a bit more convenient than using Media Center on my PC.

I was thinking about building an HTPC, but I didn't realize just how much commercials annoy me until I took a break from Netflix to watch some live TV. Lately, I only watch OTA for two shows (60 Minutes, and The Fringe), or when I just want some background noise.

"Mac OS X is like living in a farmhouse in the country with no locks, and Windows is living in a house with bars on the windows in the bad part of town." -- Charlie Miller
Related Articles
CALM Act to Silence Loud Commercials
December 3, 2010, 8:34 AM

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular ArticlesAre you ready for this ? HyperDrive Aircraft
September 24, 2016, 9:29 AM
Leaked – Samsung S8 is a Dream and a Dream 2
September 25, 2016, 8:00 AM
Yahoo Hacked - Change Your Passwords and Security Info ASAP!
September 23, 2016, 5:45 AM
A is for Apples
September 23, 2016, 5:32 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki