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Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine

No more panic-stricken searches for the volume or mute buttons on your remote control when commercials come on -- the Federal Communications Commission (FCC) has officially launched the CALM Act today.

The Commercial Advertisement Loudness Mitigation Act, or CALM, was instated today to prevent commercials from blaring at a significantly higher volume than the television programs. The FCC has received complaints about the volume of ads for several years and has told users to simply mute the volume in the past.

The act was introduced and passed in the House and Senate over a year ago, but providers were given time to upgrade their systems for the change.

"It's about time we turned down the volume on loud commercials that startle TV watchers into paying attention," said Sen. Charles Schumer (D-N.Y.), a co-sponsor of the act.

Any television station or cable provider that doesn't monitor the volume of its advertisements will pay a fine.

Source: U.S. Government Printing Office

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Too little, too late
By dgingerich on 12/13/2012 1:10:38 PM , Rating: 4
I've already quit watching regular TV. I get everything online now. I'm canceling my cable and returning my DVR this weekend. That ought to save me about $100/month. I just got sick of the "we'll force this down your throat" attitude of TV networks. I'm sure there are many others doing the same.

RE: Too little, too late
By Ammohunt on 12/13/2012 1:48:07 PM , Rating: 4
Did it a few months back don't miss TV at all and get to watch what i want when i want. Convinced a family member to do the same and they love it.

RE: Too little, too late
By SPOOFE on 12/13/2012 2:22:29 PM , Rating: 2
Same here; it got to the point where I found it ridiculous that there was so goddamn much content.... all of it just "playing", like a dumb record player, whether someone's there to observe it or not.

Conversely, selecting what you want from a library of content and watching it at your whim? THAT is the future.

RE: Too little, too late
By Spuke on 12/13/2012 7:04:37 PM , Rating: 2
I'd like to cancel DTV but F1 and sports aren't available legally in other formats.

RE: Too little, too late
By StevoLincolnite on 12/14/2012 2:08:10 AM , Rating: 4
Then you need to give them incentive to provide them in other formats otherwise nothing will ever change.

I can't get Pay T.V, only a couple of local free channels which are filled with teenage drama's and police shows...
Can't get Netflix due to not being in the USA.
Can't get Hulu due to not being in the USA.

I wanted to watch Game of Thrones, so I thought I would try and buy it off the HBO website... Not even an option that exists on their website that allows me to do that.

Then I tried to watch it through Xbox Live... Wait, only season 1 is available in my territory.

Bugger it, easier to be a pirate anyway and in higher quality and no adverts and every episode!

More than happy for them to take my money, seems they just don't want it, mind you I do go out and buy the boxsets on Blu-ray once all is said than done.
but if they genuinely want to curb piracy then they need to do 3 things.
1) Price it competitively against the free version, provide extras.
2) Make it readily available.
3) Make it convenient.
Steam is a success because of it.

RE: Too little, too late
By Lord_Conrad on 12/14/2012 5:39:21 AM , Rating: 1
Please stop the blasphemy, it is very disrespectful of people's beliefs.

RE: Too little, too late
By Flunk on 12/13/2012 2:20:48 PM , Rating: 3
Me too, why watch 10 minutes of commercials for 20 minutes of programming? I'd rather just pay a bit and get the content garbage-free.

RE: Too little, too late
By Flunk on 12/13/2012 2:21:26 PM , Rating: 2
Actually, considering the insane price of cable it's probably less money but only if you factor in that I would have the internet anyway.

RE: Too little, too late
By Florinator on 12/13/2012 2:21:02 PM , Rating: 2
I've been cable free for over 2 years now... Saving about $1,000 a year...

RE: Too little, too late
By dgingerich on 12/13/2012 2:58:58 PM , Rating: 2
yeah, I'll save about $1200/year. That ought to just cover the HTPC I built to play Hulu and Netflix on my big screen TV.

RE: Too little, too late
By corduroygt on 12/13/2012 7:24:24 PM , Rating: 2
If all you're watching is Hulu and Netflix, there are far cheaper and more convenient alternatives than a HTPC like a Roku box, WDTV live, PS3, etc. Or your TV might already have those two apps anyway.

RE: Too little, too late
By MorpheusMan on 12/13/2012 5:59:53 PM , Rating: 2
Satellite free for about 10 months now. Currently using a combination of Netflix, Amazon Prime, and free over-the-air programing.

Sometimes I miss the Dish Network DVR, which is a bit more convenient than using Media Center on my PC.

I was thinking about building an HTPC, but I didn't realize just how much commercials annoy me until I took a break from Netflix to watch some live TV. Lately, I only watch OTA for two shows (60 Minutes, and The Fringe), or when I just want some background noise.

RE: Too little, too late
By Omega215D on 12/13/2012 3:08:33 PM , Rating: 2
For watching a select few shows without having to wait I just got a cheap antenna, TV tuner card and be done with it. Total cost was $40 and I have no real need for cable.

RE: Too little, too late
By dubldwn on 12/14/2012 11:29:04 AM , Rating: 2
I shoved a paper clip in the antenna hole and got 11 channels. Impressed, I went to Frys and bought an antenna. I got nine channels.

RE: Too little, too late
By hughlle on 12/13/2012 3:56:02 PM , Rating: 2
I have never had a tv license. It is a waste of money compared to what is freely available, and by that i also mean what is legally freely available. I have always opted to chose to watch exactly what i want when i want without adverts or schedules.

RE: Too little, too late
By oopyseohs on 12/13/2012 4:07:55 PM , Rating: 2
Strongly considering this, but what about sports? Are there any solutions out there for live sports coverage?

RE: Too little, too late
By dgingerich on 12/13/2012 5:57:59 PM , Rating: 1
I don't really care for sports. All of them are very exclusionary. The athletes I've known hung out together and stood with each other like people should do, but all of them also specifically excluded anyone who wasn't one of them, and viciously derided those without athletic ability as if it were infectious. I've always hated that aspect of sports.

I like it far better when people work together for a common cause, and don't attack people who aren't part of their cause.

In short, screw sports. They aren't worth the trouble.

RE: Too little, too late
By Spuke on 12/13/2012 7:07:38 PM , Rating: 2
I'm assuming you're talking about high school? My experience was different with athletes back then. Most were my friends even though I was not one. I found them to be the most laid back. It seemed the non-athletes had something more to prove than them.

RE: Too little, too late
By corduroygt on 12/13/2012 7:25:28 PM , Rating: 2
Consoles have some options like NFL Sunday Ticket, MLB, etc.

RE: Too little, too late
By Integral9 on 12/13/2012 5:25:50 PM , Rating: 2
I do the same or DVR everything I watch. However, as far as I can tell, the act doesn't cover internet broadcasts. So we might be scampering for the mute button on our puters now. <sigh>

RE: Too little, too late
By Lord_Conrad on 12/14/2012 5:46:02 AM , Rating: 2
My community has bulk cable, so I get cable TV whether I want it or not. I have to admit it's nice being able to talk about the newest shows with friends and relatives.

RE: Too little, too late
By marvdmartian on 12/14/2012 7:47:21 AM , Rating: 2
Same here. Picked up a Roku box on Black Friday, and will enjoy my "a la Carte" TV viewing much more so than anything the cable or satellite providers could offer.

One thing about loud commercials, though. If they're not annoyingly loud, how will you know when it's time to get out of the kitchen and back in front of the TV, because your show is back on, if you can't hear the end of the obnoxiously loud commercials??

"The whole principle [of censorship] is wrong. It's like demanding that grown men live on skim milk because the baby can't have steak." -- Robert Heinlein
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