Redbox Video Streaming Service to Launch This Month
December 14, 2012 9:35 AM
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Redbox streaming video service enters beta this month and undercuts Netflix
Movie rental kiosk service Redbox and Verizon Wireless are set to launch a new streaming video service to rival Netflix this month. The streaming video service will be called “Redbox Instant by Verizon” and will offer monthly subscriptions for six dollars per month. That streaming only price will undercut the price of Netflix by two dollars.
The Redbox streaming service will also have an eight-dollar monthly plan that includes unlimited streaming and four single night DVD rentals per month from Redbox kiosks. The service will go on sale in a limited beta later in the month.
The Redbox physical DVD and streaming plan for eight dollars per month is significantly cheaper than the Netflix plan that allows consumers to rent DVDs and costs $16 per month. Another significant benefit the Redbox service is that users can rent the DVDs immediately at any Redbox kiosk.
Redbox Instant subscribers will be able watch streaming movies from Paramount Pictures, Lions Gate Entertainment, Warner Bros. and MGM. Streaming will be available via smart TVs, smartphones, and tablets.
"They don't need everything Netflix has," said B. Riley & Co analyst Eric Wold. "I think it's going to be a big draw for consumers."
Redbox recently started selling
at some of its kiosks and is making plans to significantly expand its footprint.
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RE: analyst is wrong
12/14/2012 3:27:09 PM
I use Redbox, Hulu, and Netflix and I definitely agree that content is the key. Price can overcome content if the price is low enough.
Netflix has enough content to keep my queues full. Hulu helps for certain things. Redbox is the "overflow" method for me. It's the means of getting something *now* that I can't find anywhere else.
I get that they're trying to expand past that, and I hope it works.
But content is key.
RE: analyst is wrong
12/14/2012 4:49:27 PM
I think there is a different market as well that you kind of touched on. I use Netflix and Amazon prime right now for shows and movies (I stopped using tv years ago) and I occasionally brush with Hulu, but I don't pay for premium because I can't see paying for commercials.
Anyways, at 6 bucks a month if they have any content that Netflix doesn't I might think about adding it. I wouldn't replace Netflix with it but I would definitely use it to supplement it. I mean I already buy prime for shipping so the video service is an added benefit, and the price of both netflix and this is only 14 bucks a month, I lose more a month in the washing machine.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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