Print 49 comment(s) - last by superstition.. on Dec 17 at 1:08 AM

"iOS Maps, you're fired!"

To say that Apple Maps for iOS 6 has been a blunder is quite the understatement. Ever since iOS 6 was released to the public a few months ago, complaints began rolling out about the mapping services. Everything from misplaced roads, to wonky directions, to horrible rendering of terrain became fodder for the online media and even mainstream media -- not to mention Apple's customers and Apple's competitors.
Things got so bad that Apple CEO Tim Cook even apologized to Apple customers
However, even as Apple is looking to improve its native Maps application on a continuing basis, Google is looking to offers users a seasoned alternative -- Google Maps. The refreshed Google Maps app for iOS has all the goodies (and more) that users loved before Apple decided to give the application the boot for its own homegrown solution.
Street View, transit directions, walking directions, traffic data, and restaurant reviews (provided by Zagat) are all included. And in case you were wondering, yes, turn-by-turn navigation is front in center in the new Google Maps iOS app.
For users of Android smartphones, none of this stuff is really news to you -- you've been enjoying such functionality for years. However, for Apple customers that have complained about Apple's native Maps app, you now can install an alternative that appears to be better in nearly every way.


Sources: Google, iTunes

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RE: Interface is pretty slow
By bupkus on 12/13/2012 4:27:38 AM , Rating: 2
Don't forget that the primary idea of creating Android with Google Maps was to sell advertising. If Google can accomplish the same thing on iPhones then so much the better.
Google doesn't want to be a hardware company; they want your eyes on their ads, not on Apple's or Microsoft's apps or browsers displaying advertising paid to Apple or Microsoft.

RE: Interface is pretty slow
By TakinYourPoints on 12/13/12, Rating: 0
RE: Interface is pretty slow
By bupkus on 12/13/2012 6:14:13 PM , Rating: 2
Over half of Google's revenue from mobile services (advertising, search, maps) comes from iOS, despite there being more Android devices out there.

I believe the nation as the largest consumer of Apple devices is the U.S. which if you are correct about Google's revenue would account for the higher numbers.
I don't know how much penetration Google Ads have had globally which is where the bulk of Android devices live, but for the future it may prove a very very smart move.

RE: Interface is pretty slow
By TakinYourPoints on 12/13/2012 7:21:31 PM , Rating: 2
This is global. It follows given that global web traffic and app usage is also primarily iOS. This is partly because the Android installation base is highly inflated by dumbphones, featurephones, and cheap smartphones, none of which get the same sort of use that a proper smartphone for. Meanwhile iOS is only running on high end smartphones and tablets.

Either way, it is in Android's best financial interests to take care of both their own platform (because it is their own) and iOS (because it makes lots of money).

One interesting thing is that Google apparantly has no plans to make apps for WP8 or RT:

Google Apps product management director Clay Bavor said that "we have no plans to build out Windows apps." Bavor had some harsh words about the installed base for Windows on both the PC and on mobile, saying "we are very careful about where we invest and will go where the users are but they are not on Windows Phone or Windows 8."

Like I said, Google is a business and they're going to go where the money is.

On a side note, the Google Maps mobile web app is actually pretty darn good, so anyone on WP8 should bookmark that.

RE: Interface is pretty slow
By Flunk on 12/13/2012 10:11:28 AM , Rating: 3
Google is actually already a hardware company, they just put the word "Motorola" on their hardware products.

RE: Interface is pretty slow
By Tony Swash on 12/13/12, Rating: 0
RE: Interface is pretty slow
By bupkus on 12/13/2012 6:46:11 PM , Rating: 2
I do agree with you on this point and would add that the purpose of buying Motorola aside from the battle over IP would be a heavy handed demonstration of how successful a product can be if fragmentation is discouraged and OS updates can proceed smoothly and dependably.

Of course the argument that cellular SPs desire to differentiate themselves while hardware manufacturers simultaneously promote planned obsolescence required a heavy hand to discourage. Such implementations come at the expense of Google's marketing imperative.

In support of a united front Google would welcome Apple's lawsuits providing an "us vs. them" atmosphere to bring fragmentation into line with Google's primary ambitions. Android device builders must be convinced they have less reason to compete with each other and more reason to see Apple as their nemesis.

“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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