Report: Apple Testing Designs for Large-Screen HDTV
December 12, 2012 3:01 PM
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Apple's Asian supplier Hon Hai Precision Co. is working with Sharp on the designs
While Apple's iPhone and iPad are largely successful, there's one gadget the tech giant just can't seem to get off the ground:
However, a new report from
The Wall Street Journal
said that Apple may not be bombing out completely in the television realm as it's currently testing TV designs with component suppliers in Asia.
Two sources from some of Apple's suppliers confirmed that Apple is testing designs for a high-definition, large-screen TV set. They also mentioned that Hon Hai Precision Co. (which trades as Foxconn) is working with Sharp Corp. on the project.
While the TV is still in its earliest stages, this represents progress in
Apple's TV venture
, since products are usually developed and tested in-house before being sent out to suppliers. But it's important to keep in mind that Apple has tested many TV prototypes and this one may not make it to production, either.
Nevertheless, it's a spring forward for the successful tech company who could one day compete with the likes of Samsung, which is already a fierce competitor in the mobile hardware market. As far as television software, Apple could face competitors like Google with its own smart
. Apple's iOS software for mobile devices already competes with Google's Android operating system.
Apple currently sells Apple TV, which is a
$99 digital media receiver
that plays content from the iTunes Store, YouTube, Netflix, Hulu Plus, etc. However, Apple wants Apple TV to be so much more. For example, a
game console, the ability to receive live content over the Web, live content from television networks, surf the Internet, record shows via a built in hard drive, watch Internet videos and play pictures/songs.
Apple's biggest issue with making that dream a reality, however, is its inability to strike a deal with content providers on cable networks for live television content. Comcast and CBS have rejected any affiliation with Apple TV, saying that it wants too much control over the content.
Apple has been fighting this battle with content providers since 2005, but has been unsuccessful so far.
But that doesn't mean Apple TV is a total lost cause. The tech giant was still able to strike deals with content streaming services like Netflix and Hulu Plus to provide content that can be viewed on a television screen. In Q1 2012, Apple sold 1.4 million Apple TV devices, which isn't too bad, but of course Apple is striving for a better product and better sales.
The Wall Street Journal
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RE: 4k Resolution
12/14/2012 12:15:52 PM
Unit cost is not $20k. They're selling it for that much because they want to maximize margins.
Apple's legion of fans brings volume with it. That's how they were first with the iPad and MacBook retina displays. When Lenovo offers higher res as an option, the common buyer doesn't pick it. When Apple makes it mandatory, their fans are willing to pay the extra price, because they trust Apple to make tech decisions for them. It's Apple's biggest strength, and something nobody else can replicate.
It wouldn't surprise me in the least if Apple led the charge for 4K initially, but it will be LCD at first. I think OLED will outshine it within a year or two, and Samsung seems to be the leader on that front also.
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