Microsoft Allows Third-Party Retailers to Sell Surface with Windows RT
December 12, 2012 12:44 PM
comment(s) - last by
Microsoft didn't announce any specific retailers that will carry the device, but Staples said it will stock the Surface with Windows RT starting today
It turns out that you can't sell a product that
doesn't have broad availability
(who would've thought?), so Microsoft is putting the Surface with Windows RT on the shelves of third-party retailers this week.
Up until this point, Surface with Windows RT was only available in Windows Stores and kiosks. The problem with that is the number of Windows Stores and kiosks available -- a total of 65 in the U.S.
This posed a problem for Microsoft, as potential buyers may have to go out of their way to find a Surface RT rather than visit the local Best Buy, for example.
Microsoft is now looking to fix that issue and try to meet customer demand with wider availability of its first own-brand computer.
"The public reaction to Surface has been exciting to see," said Panos Panay, general manager of Microsoft's Surface project. "We've increased production and are expanding the ways in which customers can interact with, experience and purchase Surface."
Microsoft didn't announce any specific retailers that will carry the device, but Staples said it will stock the Surface with Windows RT starting today.
Surface with Windows RT will also make its way to Australia in mid-December as well as other countries in the following months.
Just last week,
Boston-based brokerage firm Detwiler Fenton told
lack of distribution was killing sales and demand for the Surface RT
Detwiler Fenton even estimated that Microsoft will only sell 500,000 to 600,000 Surface RTs in the December quarter. This was a strong hit to previous estimates of 1 million to 2 million.
Surface with Windows RT isn't the only Windows 8-based gadget that isn't hitting store shelves.
The Seattle Times
echoed Detwiler Fenton's concerns: there just aren't very many
Windows 8 tablets
out yet, and those that are are impossible to find. However, other Windows 8 tablets are sold in major retailers like Best Buy; not just Microsoft Stores.
Surface with Windows RT was released October 26 alongside the new Windows 8 operating system. It features the Windows RT version of Windows 8, which is specifically for ARM processors, and starts at $499. Surface with Windows 8 Pro, which features the full version of Windows 8, will be released in January starting at $899.
This article is over a month old, voting and posting comments is disabled
RE: Samsung ATIV Smart PC 500t with Clover Trail was not that hard to find
12/13/2012 2:22:40 AM
Atom is not quite powerful enough to run full blown Windows and x86 applications (it is faster than the ARM competition, but not fast enough). And if Microsoft would have sold a cheap x86 competitor in a cheap tablet, they would cannibalize their more expensive (but much more powerful) tablet based on ultra low power Ivy Bridge.
Also, they promised the Windows for ARM to their partners long time ago, and the operating system was ready, so they made a device.
"We can't expect users to use common sense. That would eliminate the need for all sorts of legislation, committees, oversight and lawyers." -- Christopher Jennings
Microsoft Surface RT Sales Hurt by Lack of Distribution
December 8, 2012, 9:53 AM
Touchscreen Windows 8 Devices: Hot or Not?
December 5, 2012, 1:17 PM
Quick Note: Apple Watch to Get Brick and Mortar Boost From Best Buy
July 27, 2015, 3:00 PM
Can HTC Save Its "RE Grip" Smartband After Its Inexplicable Failure Launch?
July 17, 2015, 2:29 PM
Facebook's "Moneypenny" is Cross Platform Siri on Steroids
July 15, 2015, 3:59 PM
Apple Watch Sales Have Plummeted
July 8, 2015, 5:01 PM
Consumer Reports: Galaxy S6 and iPhone 6 Can't Keep Up w/ Galaxy S5
July 6, 2015, 4:57 PM
Apple iOS 8.4 Rolls Out w/ Fix to Crash-Causing Unicode Text
June 30, 2015, 3:24 PM
Most Popular Articles
As iPad Sales Wane and Watch Flops, iPhone Saves Apple's Profit With Its Heroics
July 22, 2015, 6:13 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Microsoft July 29 Windows 10 Launch: Freebies, Rollout, and What's Next
July 21, 2015, 2:40 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Google Scores Bizarre Court Win as Disgruntled Android Users' Lawyers Ruin Case
July 16, 2015, 5:58 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2015 DailyTech LLC. -
Terms, Conditions & Privacy Information