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  (Source: neowin.net)
Microsoft didn't announce any specific retailers that will carry the device, but Staples said it will stock the Surface with Windows RT starting today

It turns out that you can't sell a product that doesn't have broad availability (who would've thought?), so Microsoft is putting the Surface with Windows RT on the shelves of third-party retailers this week.

Up until this point, Surface with Windows RT was only available in Windows Stores and kiosks. The problem with that is the number of Windows Stores and kiosks available -- a total of 65 in the U.S.

This posed a problem for Microsoft, as potential buyers may have to go out of their way to find a Surface RT rather than visit the local Best Buy, for example.

Microsoft is now looking to fix that issue and try to meet customer demand with wider availability of its first own-brand computer.

"The public reaction to Surface has been exciting to see," said Panos Panay, general manager of Microsoft's Surface project. "We've increased production and are expanding the ways in which customers can interact with, experience and purchase Surface."

Microsoft didn't announce any specific retailers that will carry the device, but Staples said it will stock the Surface with Windows RT starting today.

Surface with Windows RT will also make its way to Australia in mid-December as well as other countries in the following months.

Just last week, Boston-based brokerage firm Detwiler Fenton told Reuters that lack of distribution was killing sales and demand for the Surface RT. Detwiler Fenton even estimated that Microsoft will only sell 500,000 to 600,000 Surface RTs in the December quarter. This was a strong hit to previous estimates of 1 million to 2 million.

Surface with Windows RT isn't the only Windows 8-based gadget that isn't hitting store shelves. The Seattle Times echoed Detwiler Fenton's concerns: there just aren't very many Windows 8 tablets out yet, and those that are are impossible to find. However, other Windows 8 tablets are sold in major retailers like Best Buy; not just Microsoft Stores.

Surface with Windows RT was released October 26 alongside the new Windows 8 operating system. It features the Windows RT version of Windows 8, which is specifically for ARM processors, and starts at $499. Surface with Windows 8 Pro, which features the full version of Windows 8, will be released in January starting at $899.

Source: Reuters



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By Pirks on 12/12/2012 8:28:11 PM , Rating: -1
The end of your brain is here, but not the end of MS stupidity, unfortunately. For all the goodness of Win8 tablets MS made an unbelievably stupid decision to base its cheaper Surface on crappy ARM shit instead of using Clover Trail which is 1) cooler 2) faster 3) runs old x86 Windows apps 4) costs pretty close to ARM.

So yeah, Ballmer is dumb and not much has changed. He's done a decent tablet but put totally wrong CPU inside.


By Calin on 12/13/2012 2:22:40 AM , Rating: 2
Atom is not quite powerful enough to run full blown Windows and x86 applications (it is faster than the ARM competition, but not fast enough). And if Microsoft would have sold a cheap x86 competitor in a cheap tablet, they would cannibalize their more expensive (but much more powerful) tablet based on ultra low power Ivy Bridge.
Also, they promised the Windows for ARM to their partners long time ago, and the operating system was ready, so they made a device.


By Wererat on 12/13/2012 1:48:27 PM , Rating: 3
You're welcome to your opinion, Win8 tablet people have choices because different companies make tablets, and we all win. That (competition) itself is something the iOS fans really don't grasp!

(I'm personally a bit sceptical about ARM-based ... I'll have to get my desktop Win8 up, fire up Visual Studio, and make a sample app to see if I think it's a big loss vs. full x86 compatibility in the tablet space.)


“And I don't know why [Apple is] acting like it’s superior. I don't even get it. What are they trying to say?” -- Bill Gates on the Mac ads

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