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Larry Page says that when you're obsessed with the present you're not looking ahead to the future

"We're still 1 percent to where we should be. I feel a deep sense of responsibility to try to move things along. Not enough people are focused on big change. Part of what I'm trying to do is take Google as a case study and really scale our ambition such that we are able to cause more positive change in the world and more technological change."

"I have a deep feeling that we are not even close to where we should be."

I. Google -- Doing Its Own Thing

Those sound like the words of a CEO of a company struggling technologically.  But surprisingly the come from Larry Page, the current CEO of Google Inc. (GOOG) -- the maker of the world's most used search engine, most used online advertising service, and most used smartphone operating system platform.

In a new interview with Fortune, Mr. Page emphasizes Google's philosophy on how it differs from competitors.  He says that most rivals who have issues with Google are more worried about themselves than their end users, where as at Google it's all about providing the best experience for the end user, which is built on the premise of openness.  By providing Google services on as many platforms as possible (even those of arch-nemesis Apple, Inc. (AAPL)), Mr. Page says customers will have access to the best options on the market.

As for Apple locking out Google Maps and other apps from iOS 6, he simply comments, "We try pretty hard to make our products be available as widely as we can. That's our philosophy. I think sometimes we're allowed to do that. Sometimes we're not."

Larry Page
Google CEO Larry Page [Image Source: Bloomberg BusinessWeek]

The CEO accuses Apple (and its late CEO Steven P. Jobs) as being overly fixated on Google.  Reiterating his comments from a previous interview, he says that Apple's legal campaign against Google is partly to rally the company against its competitor.

But he says that if you're fixated on your competitor, you're not looking forward at your own future.  He remarks, "I don't like to rally my company in that way because I think that if you're looking at somebody else, you're looking at what they do now, and that's not how again you stay two or three steps ahead."

To him, Google has no real "competitors".  He comments, "I feel my job is mostly getting people not to think about our competition. In general I think there's a tendency for people to think about the things that exist."

II. Risky Efforts are Important to Software Giant

The interviewer asks about Google's so-called "70-20-10 model" in which 70 percent of the company's spending is devoted to search/advertising, 20 percent is devoted to apps (like Google Docs), and 10 percent is devoted to experimental efforts (like self-driving cars and Project Glass).

He says that Google still mostly follows that model, but that some projects fall on the border of categories.  He comments, "So where would you put Android? It's probably in the 70 in terms of impact -- the monetization is at an early stage."

As for Google Plus, he says the social network is faring "pretty well" and is "improving".  He suggests that with Plus and other services users may not have received quite what they initially expected, but that Google's philosophy is that users must get accustomed to services before making judgements.

Google Plus
Page is optimistic about Google Plus. [Image Source: Google]

As for how long he will remain CEO at Google (Eric Schmidt was chief for 10 years), he says, "I don't know. It seems impossible to predict."

Source: Fortune

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RE: Well said
By MartyLK on 12/11/2012 10:22:21 PM , Rating: 2
That's what I see and have been saying. Apple created the current market but can't seem to maintain it.

All they really need to do is change the OS. Right now it's 6 years old. And there are people that like the lack of change. But there are more people who prefer fresh & new. Those people use Android because Apple doesn't provide what they need.

The best thing, I believe, Apple can do is provide options to the customer. If the customer needs a 4.5" to 5.0" phone with quick display of information, in Android this is widgets, and overflowing features, Apple needs to provide or Android will. They should provide a larger alternative. Maybe settle on a 4.7".

At the same time, if people need what Apple currently has and is content with it, they would do well to maintain what they have.

Choice is the key.

RE: Well said
By spaced_ on 12/12/2012 4:03:53 AM , Rating: 2
They were first to market. They didn't create the market. The market was already there.

I bought my first phone early 2000's and I was rather peeved (given all the MP3 players that were out at the time) that it hadn't been merged into the one device back then. I was waiting for a device like over 10 years ago.

With modern SoCs, OLEDs, touch screens, batteries, etc. it was all coming together to create said device and more. A company just had to take a punt and do it.

Apple were in the right spot at the right time. Already with an established MP3 player. Already with an established OS. Already established music store (iTunes). Most of the heavy investments they needed had already been made.

They would've had to have been retarded not to attempt to capture this market in their position. The MP3 player market was going to die to phones that played MP3s and it was a big cash cow for them.

And Apple took the risk and reaped the reward. Good on them. Some company needed to do it.

But times have changed, competitors have caught up, they will need to remain competitive to stay in the game. They can sit on their mountain of gold and watch it slowly dwindle, throw it around to lawyers to try to maintain an empire, or they can innovate and stay ahead. Choice is theirs.

It's a difficult time for them. They no longer have a market monopoly, nor market edge. Just a marketing and monetary edge and a closed ecosystem with alot of consumers heavily invested in iTunes-only accessible DRM laden-content.

RE: Well said
By Tony Swash on 12/12/12, Rating: -1
RE: Well said
By MartyLK on 12/12/2012 8:55:19 AM , Rating: 1
I didn't read beyond this:

They didn't create the market. The market was already there.

Because it showed me you are using your emotions to speak rather than unbiased knowledge.

You might fool some people, but you can't fool or deceive a person who was actually there and aware of the whole situation. The iPhone was the first of its kind and created this current. Whether you want your hatred of Apple to cloud your life, be aware that you only deceive yourself.

Maybe you are just ignorant. I don't know. What I do know, what you said is entirely false.

RE: Well said
By nedsand on 12/12/2012 10:04:52 AM , Rating: 3
Because it showed me you are using your emotions to speak rather than unbiased knowledge.

Pot. Meet Kettle.

There were plenty of consumers using blackberries and symbian based phones at the time the first iphone launched. Capacitive touch screens had already been introduced with the LG Prada. It wasn't even the iphone that popularized the market. It was services like Google's gmail that allowed people to experience more than just POP mail on their phones and apps (not written by apple) that really set the market on fire. Apple did an extremely good job at wrapping most of what the consumer wanted into a nice looking package but they did not create the market.

RE: Well said
By retrospooty on 12/12/2012 10:14:50 AM , Rating: 2
Give him something here... Apple did contribute and help make it much better. There were BB's Symbian and Palms that had more features thant he iPhone1 when released, but the iPhone1 made it fun to use and made people actually want a smartphone. They had a home run with the initial IOS in 2007 that changed the industry.

Since then, Apple hasn't done anything while the competition caught up and surpassed them, but give credit where credit is due. Apple did change the smartphone market. All they need to do now is stop bitching about people copying them and go back to innovating before the current feature GAP grows even larger.

RE: Well said
By nedsand on 12/12/2012 12:08:19 PM , Rating: 2
They had a home run with the initial IOS in 2007 during a large change in the industry
There FIFY

I'm not denying the impact the iphone has had I'm just restating that the market was already there.

RE: Well said
By MartyLK on 12/12/2012 1:09:38 PM , Rating: 2
The "market" I spoke of was the current type of smartphones we all enjoy. Since Apple launched the iPhone, the choices of solid, reliable and well-functioning capacitive-display phones like the original iPhone boomed quickly.

None of those BBs or Palms were using the technology of the iPhone. The GS3, One-X etc? Thank Apple for them. They came along - even as a direct copy in one instance - in response to the iPhone.

As far as the "market" you guys speak of, that has been around for ages before the iPhone. And it was Android that actually got app markets going.

RE: Well said
By retrospooty on 12/12/2012 1:42:34 PM , Rating: 2
All companies build off the successful ideas of other companies, that is how business works. Apple does it as much as anyone if not more.

"They came along - even as a direct copy in one instance - in response to the iPhone."

More like they saw the successful sales that Apple achieved and decided to release their own products into that market. If you want to use the word "copy" then you'll need to be attacking Apple for copying Palm and RIM with the whole OS and apps on a phone thing.

RE: Well said
By MartyLK on 12/12/2012 1:54:41 PM , Rating: 2
Hahaha...nah, nah. Not even close. I owned a couple Treos and one thing they were not were real phones compared to what Apple introduced with the iPhone. Not even close. The Treo was, though, among the best the market had to offer at the time. But when the iPhone came out, it was a radical departure from the norm at that time.

This applies to all the other offerings at the time also.

Samsung wasn't offering anything as good. And Samsung *did* copy Apple's property. Samsung does that. They use other companies as their R&D. Samsung lets other companies foot the cost of development and then steals the goods.

Apple put all the money and effort into creating the iPhone and managed the product well enough to be a fantastically successful product. Then Samsung decides to leach off of that Apple success rather than license it or create their own.

RE: Well said
By retrospooty on 12/12/2012 2:18:09 PM , Rating: 2
It was, I totally agree. Apple copied the entire smartphone idea from Palm and added a great multitouch screen and UI. Thus "building off the ideas of others".

RE: Well said
By MartyLK on 12/12/2012 2:20:58 PM , Rating: 2
Nah, nah. You aren't agreeing with me. I will never agree that Apple copied anyone else. They didn't.

RE: Well said
By retrospooty on 12/12/2012 3:03:16 PM , Rating: 2
Then you are delusional, or just pulling my leg.

Hell, the original iPhone aside, forgetting about all that they copied to make it and all that the Mac copied as well, looking only at things Apple copied from its competitors on IOS after it was released.

- Notifications
- Over the air updates
- Widgets
- Social network integration
- Multitasking
- Drop Down Notifications
- Opening apps from the lock screen
- Panoramic photos
- Larger screens
- Navi
- 4G
- Wide screen format

Yes, tehy copy, they innovate too (well, they did in 2007) but they copy as much if not more than anyone, regardless of what you think.

RE: Well said
By MartyLK on 12/12/2012 3:49:36 PM , Rating: 1
You know exactly what you seem to me to be doing? Trying to whittle away the truth little by little in an effort to just get a small amount of ground here and there, and in a couple years the history books will be rewritten to favor others than Apple.

Whether you are doing that or not, I don't know. What I do know is Apple doesn't copy others.

RE: Well said
By Cheesew1z69 on 12/12/2012 3:51:34 PM , Rating: 2
You obviously don't know much then...

RE: Well said
By retrospooty on 12/12/2012 4:50:07 PM , Rating: 2
I think you are doing quite the opposite. I am the one that started by acknowledging the leaps Apple made with the original iPhone and its positive effect on the industry. They did well with that release, and it did change the smartphone industry... But if you are asserting that Apple doesnt copy you are completely and totally wrong and uninformed of the facts.

RE: Well said
By MartyLK on 12/12/2012 5:22:07 PM , Rating: 3
Apple doesn't "copy" like Samsung does. Samsung steals, Apple pays. There have been plenty of reports about Apple paying for specific features they use in iOS. In some cases they buy the owner out. In other cases they license the tech. And in most cases they develop their own tech. But what they can't develop, they acquire legally.

To say that Apple copied Palm and RIM and others is just hyperbole. It's like saying MS and Google copied Apple and all the others (cellphone systems) before Apple. This whole cellphone system began with Motorola acquiring the technology for DARPA, a defense research agency of the US government.

So, technically, everyone copied the US government.

But one thing that needs to be acknowledged is the distinct demarcation line of what was before the iPhone and what came after. The iPhone is just that distinct to be a whole new and unique system.

RE: Well said
By MartyLK on 12/12/2012 5:26:06 PM , Rating: 2
[from DARPA, not "for"]

RE: Well said
By retrospooty on 12/12/2012 5:40:47 PM , Rating: 1
So its basically OK when Apple copies and not for others to copy Apple. Right, I get it. Same old double standard.

Google: Here Apple, you can copy our notifications and widgets and navigation and social network integration and multitasking and copy/paste and opening apps from the lock screen and live wallpapers and Large screens and plenty other stuff as well. No problem, we are an open platform.

Apple: Waaaaaaaaaah.. YOU COPIED MY ICON AND MY BOX, I AM SUING!!!

RE: Well said
By MartyLK on 12/12/2012 5:57:21 PM , Rating: 1
Nah, I almost thought you might actually be credible and unbiased. But when you say what you just said, in the face of the facts I put forth, your purpose becomes clear. And is an attempt to save the lost debate.

For those who may not be able to follow me, I specifically pointed out the "Samsung steals", "Apple pays". But for the "Apple stealing from Google" comment, you cannot steal what is open-source. Google didn't have any patents on any tech that Apple seemingly used. Google does not patent Android because parts of it are stolen. Google cannot sell Android because it would open them up to patent infringement litigation. Google can, and does, give Android away totally free to all - even common, everyday people.

To say Apple copied the notification feature that Android uses is true. It is very much similar, but not nearly as good as, the Android version. But Apple didn't steal it. And a case can be made that if Google wants to steal Apple property, Apple can legally take what they want from Android.

That's one thing I wish Apple would do in iOS - add widgets or something similar to widgets. Google can't say jack shit about it because there is no actual patents on them.

RE: Well said
By retrospooty on 12/12/2012 6:30:03 PM , Rating: 2
I am not talking legalities, nor to I care about Samsung in the lest... I am talking realities. If you want to talk "legally" then yes, Apple has masterfully manipulated a flawed patent system to their advantage and have broken no laws. I never said they steal, you used that word. I said they have always copied and still do. That is true and its not a bad thing, as all companies do this and always have. Its part of doing businesson planet Earth and its OK.

What sickens rational people is that they copy blatantly and cry foul when they are copied - if you cant see a double standard then there is no talking to you.

RE: Well said
By MartyLK on 12/12/2012 6:52:27 PM , Rating: 2
The problem I have with you saying what you say is, you come across making it out as Apple doing something wrong and that only Apple copies. That isn't true. The problem here is you trying make "copy" an evil Apple offense.

Nothing in this universe is new and uncopied (fractals, anyone?). Humanity constantly copies nature in everything it does. The car companies copy each other because all tend to have 4 wheels. Every company, every creature, every galaxy - everything copies everything else.

What sickens rational people is that they copy blatantly and cry foul when they are copied

The difference, though, is Apple pays for what they use. If what they use isn't owned, how can Apple be the bad guy. But if you patented something for the specific purpose of making money off of it, you would be pissed if someone circumvented your patents and made money or your property.

RE: Well said
By Cheesew1z69 on 12/12/2012 8:18:11 PM , Rating: 2
The difference, though, is Apple pays for what they use.
Ummm, no...

Try again...

RE: Well said
By retrospooty on 12/12/2012 9:11:00 PM , Rating: 3
LOL... I'm not sure where you're getting your info , probably an apple fansite, but you really need to dig deeper before posting ridiculous nonsense like this. It's purely laughable to even think that you consider Apple not to be 1 of the worst offenders of copied tech. Even Steve Jobs admitted that they do it and do it shamelessly in his words. and I'm not saying that it's a bad thing it's not all companies do it, and apple does it too, that's perfectly fine... The only problem comes with the faux outrage and lawsuits when others do it to them.

RE: Well said
By Sazabi19 on 12/12/2012 8:58:33 AM , Rating: 2
Am I really 1 of the few people lest that DON'T want to have my media player inside my phone? Is it nice? Sure, but it drains my battery for important things like making calls or communicating with people in general. I don't like having to worry about being near a power source to charge my phone because battery is low constantly from listening to music. I have a Bionic and love the fact that I can use internet anywhere I am at (has been convenient many times) as well as using it as the most updated GPS I'm aware of. I love my Zune HD, outputs sound better than any iPod I've ever heard (deeper more separated bass as well as higher highs) but its marketing was terrible. I honestly wish MS would bring it back. Other than the iPod there is no real alternative on the market anymore for a mobile media player. Archos is pretty much gone with the wind and it charged you for codecs. Finding a lossless player is hard nowadays. I just like for certain products to be separated is all. Not saying it's a bad thing, just something I don't want to use.

"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer

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