IDC predicts Q4 2012 will be a record breaker
Research firm IDC has published its latest results for the worldwide smart connected device market covering Q3 of 2012. The market grew significantly during the quarter to the tune of 27.1% year-over-year. The quarter reached a record of 303.6 million shipments valued at $140.4 billion.
IDC reports that it expects sales for the Q4 holiday season to continue growing at record levels growing 19.2% over Q3 and 26.5% over Q4 2011. During Q4, IDC predicts that shipments of smart connected devices including smartphones and tablets will reach 362 million units for market value of $169.2 billion during the quarter.
Samsung held its top position for Q3 of 2012 with 21.8% of the global connected device market. Apple had second place with 15.1% of the market followed by Lenovo with 7% of the market, and HP with 4.6% of the market.
"The battle between Samsung and Apple at the top of the smart connected device space is stronger than ever," said Ryan Reith, program manager, Worldwide Mobile Device Trackers at IDC. "Both vendors compete at the top of the tablet and smartphone markets. However, the difference in their collective ASPs is a telling sign of different market approaches. The fact that Apple's ASP is $310 higher than Samsung's with just over 20 million fewer shipments in the quarter speaks volumes about the premium product line that Apple sells."
IDC predicts that by 2016 worldwide smart connected devices will surpass 2.1 billion units with a market value of $796.7 billion.
Source: IDC
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