Microsoft Surface RT Sales Hurt by Lack of Distribution
December 8, 2012 9:53 AM
comment(s) - last by
Right now, customers can only buy the Surface RT tablet at Microsoft Stores
Microsoft's Surface tablet
have been a mixed bag lately, but
All Things D
is pretty clear about its position: the demand and sales just aren't there.
All Things D
recently spoke with Boston-based brokerage firm Detwiler Fenton about Microsoft's Surface RT tablet. The verdict? Microsoft better get its tablet out in other stores or it's going to sink.
"Lack of distribution is killing the product," said Detwiler Fenton. "Mixed reviews and a [$499] starting price tag certainly don't help, but lack of retail exposure at Best Buy and others is severely depressing sales."
Right now, customers can only buy the Surface RT tablet at Microsoft Stores. The problem with this is that there's only 31 of them, with another 34 smaller Microsoft kiosks around the U.S.
Due to this lack of presence in major retailers, Detwiler Fenton estimates that Microsoft will only sell 500,000 to 600,000 Surface RTs in the December quarter. This is a strong hit to previous estimates of 1 million to 2 million.
Recently, a pair of reports from both
The Seattle Times
showed differing views on how
Windows 8-based touchscreen tablets
, convertibles and laptops are faring.
spoke with IDC and IHS iSuppli analysts, who said retailers were having trouble keeping them on shelves due to high demand. However,
The Seattle Times
begged to differ, echoing Detwiler Fenton's concerns: there just aren't very many Windows 8 tablets out yet, and those that are are impossible to find. However, other Windows 8 tablets are sold in major retailers like Best Buy; not just Microsoft Stores.
Microsoft's Surface Pro is expected to be released in January, which will feature the Windows 8 Pro operating system instead of Windows RT for ARM-based tablets.
All Things D
This article is over a month old, voting and posting comments is disabled
why would I buy this
12/9/2012 2:21:06 AM
To me the Surface RT is just in limbo and I would not even consider buying one. It does not run real windows, and is the same price or more expensive than an android tablet, which has many, many more apps. The only real advantage I see to it is that it runs MS office, but without the full windows OS, I dont see that as a major advantage.
Personally I have been very disappointed with my Acer tablet, and would not consider buying any device again that does not run full x86 windows. Actually, I take that back. I would consider an iPad, but I am totally disgusted with ARM and Android.
RE: why would I buy this
12/10/2012 10:07:11 AM
I'm with you. I don't see the advantage of the Surface over any other tablet. The Surface Pro, on the other hand, has many advantages over existing tablets (and some disadvantages to be sure).
Having said that, I'm still not sold on a tablet device all together anyway for my uses. I use my phone to browse the web and whatnot when in front of the TV and I use a laptop when I want to get real work done.
I know there are many good use cases out there for tablet computing, but it seems like many people are just getting them because it's the new, cool thing to do.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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