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Right now, customers can only buy the Surface RT tablet at Microsoft Stores

Reports on Microsoft's Surface tablet have been a mixed bag lately, but All Things D is pretty clear about its position: the demand and sales just aren't there.

All Things D recently spoke with Boston-based brokerage firm Detwiler Fenton about Microsoft's Surface RT tablet. The verdict? Microsoft better get its tablet out in other stores or it's going to sink.

"Lack of distribution is killing the product," said Detwiler Fenton. "Mixed reviews and a [$499] starting price tag certainly don't help, but lack of retail exposure at Best Buy and others is severely depressing sales."

Right now, customers can only buy the Surface RT tablet at Microsoft Stores. The problem with this is that there's only 31 of them, with another 34 smaller Microsoft kiosks around the U.S.

Due to this lack of presence in major retailers, Detwiler Fenton estimates that Microsoft will only sell 500,000 to 600,000 Surface RTs in the December quarter. This is a strong hit to previous estimates of 1 million to 2 million.

Recently, a pair of reports from both CNET and The Seattle Times showed differing views on how Windows 8-based touchscreen tablets, convertibles and laptops are faring. CNET spoke with IDC and IHS iSuppli analysts, who said retailers were having trouble keeping them on shelves due to high demand. However, The Seattle Times begged to differ, echoing Detwiler Fenton's concerns: there just aren't very many Windows 8 tablets out yet, and those that are are impossible to find. However, other Windows 8 tablets are sold in major retailers like Best Buy; not just Microsoft Stores.

Microsoft's Surface Pro is expected to be released in January, which will feature the Windows 8 Pro operating system instead of Windows RT for ARM-based tablets.

Source: All Things D



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RE: sigh, brokers and analysts
By MadMan007 on 12/9/2012 1:11:43 AM , Rating: 2
Windows 8 will never get a fair shot from the enthusiast community, but its slightly tweaked successor will be the 'best OS ever!' I think it's funny that enthusiasts are always happy to be bleeding edge in adopting new hardware, but then have a stroke and are unable to adapt when something changes with their Windows software.


RE: sigh, brokers and analysts
By inighthawki on 12/9/2012 4:15:02 AM , Rating: 2
Probably because bleeding edge hardware is typically just faster. It would probably be a more accurate to compare a change in software to being like a change in hardware architecture. It's not just a faster version of the old one, it actually has differences.

A lot of people were (and some still are) hesitant to actually make use of their 64-bit processor by installing a 64-bit build of windows due to various reasons (Higher memory requirement, and there still exist a couple compatibility issues), despite it being an identical OS, just on a different architecture.


RE: sigh, brokers and analysts
By JKflipflop98 on 12/9/2012 4:24:53 AM , Rating: 2
. . . but that's exactly his point. Those people that are still holding out on 64 bit O/S are doing so because they heard from their friend the imbecile that "64 bits have all kinds of issues running 32 bit software!" and now they have their mind made up.

They're the same idiots that never try anything for themselves, but are content to look at a screenshot and take someone else's word for it. "Bill says there's no start menu. Bill hates those big blocks." Bill the imbecile is failing to see those big blocks are the Start menu. You still get there the say way. It still works exactly like windows.


RE: sigh, brokers and analysts
By inighthawki on 12/9/2012 2:41:50 PM , Rating: 2
I guess that's true, but maybe not the perfect anology to back up my point. Hardware enthusiasts don't always upgrade to bleeding edge technology.

It's common to do so with something like a CPU or GPU, because this years model is just the same thing with a 5% speed bump over last years model across the board. As soon as hardware changes, that's not always the case.

Look at the switch from HDD to SSD. SSDs at the time only provided a few benefits, but often had horrible random reads/writes, could be unstable, and would cost a fortune.

If suddenly hardware had a bunch of changes that changed the way we used it, it would have the same impact. Imagine everyone switched from x86 to a new proprietary architecture. Maybe it's faster clock for clock and more efficient or something - objective better than x86 in every way, but it can't run the software you want, it might be harder to develop for, etc. Not even the biggest enthusiasts are going to buy it because it's "new and better" if it requires such a large change.


RE: sigh, brokers and analysts
By Cheesew1z69 on 12/9/2012 3:52:27 PM , Rating: 2
quote:
A lot of people were (and some still are) hesitant to actually make use of their 64-bit processor by installing a 64-bit build of windows due to various reasons (Higher memory requirement, and there still exist a couple compatibility issues),
64 bit does not have a "higher memory requirement"...


RE: sigh, brokers and analysts
By inighthawki on 12/9/2012 4:43:38 PM , Rating: 2
64-bit windows uses more memory than 32-bit due to larger binaries and extra binaries loaded for things like WOW64. Also 99.99% of the time a 64-bit application will yield a larger binary size, often due to the larger pointer size and additional opcode support.


RE: sigh, brokers and analysts
By Tony Swash on 12/9/2012 10:30:09 AM , Rating: 1
quote:
Windows 8 will never get a fair shot from the enthusiast community, but its slightly tweaked successor will be the 'best OS ever!'


Apparently the captain of the Titanic thought it's second voyage would be the best ever.


RE: sigh, brokers and analysts
By Flunk on 12/9/2012 11:45:15 AM , Rating: 1
And apparently some people have extremely short memories.


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