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Right now, customers can only buy the Surface RT tablet at Microsoft Stores

Reports on Microsoft's Surface tablet have been a mixed bag lately, but All Things D is pretty clear about its position: the demand and sales just aren't there.

All Things D recently spoke with Boston-based brokerage firm Detwiler Fenton about Microsoft's Surface RT tablet. The verdict? Microsoft better get its tablet out in other stores or it's going to sink.

"Lack of distribution is killing the product," said Detwiler Fenton. "Mixed reviews and a [$499] starting price tag certainly don't help, but lack of retail exposure at Best Buy and others is severely depressing sales."

Right now, customers can only buy the Surface RT tablet at Microsoft Stores. The problem with this is that there's only 31 of them, with another 34 smaller Microsoft kiosks around the U.S.

Due to this lack of presence in major retailers, Detwiler Fenton estimates that Microsoft will only sell 500,000 to 600,000 Surface RTs in the December quarter. This is a strong hit to previous estimates of 1 million to 2 million.

Recently, a pair of reports from both CNET and The Seattle Times showed differing views on how Windows 8-based touchscreen tablets, convertibles and laptops are faring. CNET spoke with IDC and IHS iSuppli analysts, who said retailers were having trouble keeping them on shelves due to high demand. However, The Seattle Times begged to differ, echoing Detwiler Fenton's concerns: there just aren't very many Windows 8 tablets out yet, and those that are are impossible to find. However, other Windows 8 tablets are sold in major retailers like Best Buy; not just Microsoft Stores.

Microsoft's Surface Pro is expected to be released in January, which will feature the Windows 8 Pro operating system instead of Windows RT for ARM-based tablets.

Source: All Things D



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RE: sigh, brokers and analysts
By inighthawki on 12/8/2012 6:56:01 PM , Rating: 3
30 years? Microsoft may have more or less stolen some ideas from them early on, but market share of PCs shows that for a huge chunk of the middle of that time, Apple has clearly been playing catchup with MS. Only recently with the iPhone and iPad have they really done anything that has caught on.


By TakinYourPoints on 12/8/2012 11:37:08 PM , Rating: 5
There is a difference between catching up on sales and catching up on execution. I only have about ten years experience with Macs compared to over twenty years with Microsoft operating systems, but in the time waiting for Vista there were many changes that happened in OS X (10.3 and 10.4 in particular) that Microsoft were clearly inspired by when it came to Vista and Windows 7.

You don't even need to look at the products (Windows, Zune, Surface), they were clearly paying attention based on internal email: http://www.microsoft-watch.com/content/operating_s...


RE: sigh, brokers and analysts
By Argon18 on 12/10/2012 3:18:07 PM , Rating: 1
Apple playing catch-up to MS? Hardly. Microsoft is criticized for being late to market (i.e. playing "catch up") in nearly every market they enter. Tablets, Phones, heck even entering the browser market, Microsoft was mocked for being late to release Internet Explorer.

And when it comes to Operating Systems, Apple has leapfrogged Microsoft altogether. OSX is vastly superior to Windows because it's based on UNIX. The old OS9 and prior were crap - Apple had the wisdom to realize that. Rather than try to hack it together, they tossed the whole thing in the trash and started anew with OSX. It's light years ahead of the antiquated Windows OS model.


"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer

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