Source: All Things D
quote: they don't want to be a sole source vertically integrated device manufacturer
quote: Do you think they spent over a billion dollars marketing the Surface "just for fun"?
quote: In any case, that is a huge campaign, one on the level of what Apple spends.
quote: *MS isn't Apple* and doesn't want to be Apple
quote: A lot of people were (and some still are) hesitant to actually make use of their 64-bit processor by installing a 64-bit build of windows due to various reasons (Higher memory requirement, and there still exist a couple compatibility issues),
quote: Windows 8 will never get a fair shot from the enthusiast community, but its slightly tweaked successor will be the 'best OS ever!'