AT&T Raises Target for '12 Smartphone Sales, Sees Strong Demand for Shared Data
December 6, 2012 9:05 AM
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AT&T predicts an extra 1 million smartphone sales for 2012
The nation's second-largest wireless carrier, AT&T, has raised its smartphone sales target for 2012. It smartphone goals have been increased thanks to strong demand during Q4 and the holiday shopping season.
AT&T has now increased its sales target modestly to 26 million units. AT&T notes that it sold 6.4 million smartphones in the first two months of Q4 2012.
"Traffic in stores has been strong," said CEO Ralph de la Vega. De la Vega also told attendees at the UBS media and communications conference that sales of
Nokia Lumia smartphones
were doing "very well."
De la Vega did note that 5 million customers have purchased
AT&T's data share plans
in less than four months. He also says that 25% of the customers buying the data share plans had purchased data allowances of 10 GB or higher, which is a boon for AT&T’s bottom line. The wireless carrier hadn't predicted such a high percentage of customers would purchase data allotments of 10 GB or more.
recently scored dead last
in Consumer Reports' customer satisfaction survey. AT&T did score very well for its 4G LTE network.
This article is over a month old, voting and posting comments is disabled
12/6/2012 2:24:20 PM
Shane, how come nothing about the official T-Mobile announcement a few hours ago that they WILL carry the iPhone?
So much for all that "the iPhone isn't worth the sacrifices required"...
And who called this CORRECTLY? Why, that would be me, the guy talking about "content free posturing", the guy who stated "But don't be upset when you are amazed to learn that people actually lie; and that CEOs say things to achieve a particular result, not because they great guys who want to share their wisdom with the world." --- and who got modded down as a result.
There's a lesson here people --- try to look at business announcements and business behavior as a mature adult, not as an adolescent fanboy. Things happen because they make business sense, not because CEOs are or are not in love with certain brands.
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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