AT&T predicts an extra 1 million smartphone sales for 2012
The nation's second-largest wireless carrier, AT&T, has raised its smartphone sales target for 2012. It smartphone goals have been increased thanks to strong demand during Q4 and the holiday shopping season.
AT&T has now increased its sales target modestly to 26 million units. AT&T notes that it sold 6.4 million smartphones in the first two months of Q4 2012.
"Traffic in stores has been strong," said CEO Ralph de la Vega. De la Vega also told attendees at the UBS media and communications conference that sales of Nokia Lumia smartphones were doing "very well."
De la Vega did note that 5 million customers have purchased AT&T's data share plans in less than four months. He also says that 25% of the customers buying the data share plans had purchased data allowances of 10 GB or higher, which is a boon for AT&T’s bottom line. The wireless carrier hadn't predicted such a high percentage of customers would purchase data allotments of 10 GB or more.
AT&T recently scored dead last in Consumer Reports' customer satisfaction survey. AT&T did score very well for its 4G LTE network.
Source: Economic Times
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