AT&T Raises Target for '12 Smartphone Sales, Sees Strong Demand for Shared Data
December 6, 2012 9:05 AM
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AT&T predicts an extra 1 million smartphone sales for 2012
The nation's second-largest wireless carrier, AT&T, has raised its smartphone sales target for 2012. It smartphone goals have been increased thanks to strong demand during Q4 and the holiday shopping season.
AT&T has now increased its sales target modestly to 26 million units. AT&T notes that it sold 6.4 million smartphones in the first two months of Q4 2012.
"Traffic in stores has been strong," said CEO Ralph de la Vega. De la Vega also told attendees at the UBS media and communications conference that sales of
Nokia Lumia smartphones
were doing "very well."
De la Vega did note that 5 million customers have purchased
AT&T's data share plans
in less than four months. He also says that 25% of the customers buying the data share plans had purchased data allowances of 10 GB or higher, which is a boon for AT&T’s bottom line. The wireless carrier hadn't predicted such a high percentage of customers would purchase data allotments of 10 GB or more.
recently scored dead last
in Consumer Reports' customer satisfaction survey. AT&T did score very well for its 4G LTE network.
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RE: Why no unlimited option?
12/6/2012 10:26:15 AM
You don't think if they offered unlimited LTE data that more people would do tethering? It's faster than the internet connection many people can get at home. And then they don't have to pay two bills.
People just doing normal usage on a PC tethered to their LTE device would cause problems. Watching tons of youtube videos, streaming Netflix and Hulu, etc.
Now I'm not against an unlimited option being offered, but I can see why they wouldn't allow it. I do think caps given the cost need to rise. 1GB should be $15/mo. 5GB should be $30.
But again, don't like the cost then don't pay for it. We aren't entitled to cheap mobile data plans.
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