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AT&T predicts an extra 1 million smartphone sales for 2012

The nation's second-largest wireless carrier, AT&T, has raised its smartphone sales target for 2012. It smartphone goals have been increased thanks to strong demand during Q4 and the holiday shopping season.

AT&T has now increased its sales target modestly to 26 million units. AT&T notes that it sold 6.4 million smartphones in the first two months of Q4 2012.

"Traffic in stores has been strong," said CEO Ralph de la Vega. De la Vega also told attendees at the UBS media and communications conference that sales of Nokia Lumia smartphones were doing "very well."

De la Vega did note that 5 million customers have purchased AT&T's data share plans in less than four months. He also says that 25% of the customers buying the data share plans had purchased data allowances of 10 GB or higher, which is a boon for AT&T’s bottom line. The wireless carrier hadn't predicted such a high percentage of customers would purchase data allotments of 10 GB or more.

AT&T recently scored dead last in Consumer Reports' customer satisfaction survey. AT&T did score very well for its 4G LTE network.

Source: Economic Times



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RE: Why no unlimited option?
By DanNeely on 12/6/2012 9:42:11 AM , Rating: 2
Because either they set a hidden cap/throttle point and have people rage at them; or they hemorrhage money and suffer QoS problems from the people who tether their phone to a PC and use max out their LTE connection 24/7 for bittorrenting, etc.

Unlimited only makes sense for something that's either too cheap to meter (texting, and arguably voice service qualify) or for which the maximum amount that can be used is small enough that it's non-disruptive. Short of increasing tower density to roughly one per block (in suburban areas; higher in urban areas) there's never going to be enough RF spectrum available for unlimited data on cell service the way there is for landlines.


RE: Why no unlimited option?
By quiksilvr on 12/6/12, Rating: 0
RE: Why no unlimited option?
By FITCamaro on 12/6/2012 10:26:15 AM , Rating: 3
You don't think if they offered unlimited LTE data that more people would do tethering? It's faster than the internet connection many people can get at home. And then they don't have to pay two bills.

People just doing normal usage on a PC tethered to their LTE device would cause problems. Watching tons of youtube videos, streaming Netflix and Hulu, etc.

Now I'm not against an unlimited option being offered, but I can see why they wouldn't allow it. I do think caps given the cost need to rise. 1GB should be $15/mo. 5GB should be $30.

But again, don't like the cost then don't pay for it. We aren't entitled to cheap mobile data plans.

#firstworldproblems


RE: Why no unlimited option?
By DanNeely on 12/6/2012 10:28:51 AM , Rating: 2
1MB/second is ~2.5 TB/month; the most recent numbers I've seen for average smartphone data use are 600MB/month. That puts a single 1MB/sec torrenter as creating a larger load than 4000 typical customers; and depending on connection quality data consumption could be several times higher. US suburban population density is ~2000-2500/square mile (first # 1990 value, second is from scaling it by population growth since then). Only a handful people abusing unlimited connections would be able to completely swamp a tower.

Coming at it from a different direction, a cell tower has roughly the same amount of spectrum available (per service level) as a wifi access point. Unless they're placed as densely as wifi they can't provide anywhere near the same amount of service; population density numbers indicate the current spread in deployment densities is on the order of 1000:1.


RE: Why no unlimited option?
By V-Money on 12/6/2012 11:21:34 AM , Rating: 2
http://www.nytimes.com/2012/01/06/technology/top-1...

Unfortunately those 1% of people could easily cripple your network. With that said the data caps are insane. Whats the point of having 4g if your data cap prevents you from using it.


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