AT&T Raises Target for '12 Smartphone Sales, Sees Strong Demand for Shared Data
December 6, 2012 9:05 AM
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AT&T predicts an extra 1 million smartphone sales for 2012
The nation's second-largest wireless carrier, AT&T, has raised its smartphone sales target for 2012. It smartphone goals have been increased thanks to strong demand during Q4 and the holiday shopping season.
AT&T has now increased its sales target modestly to 26 million units. AT&T notes that it sold 6.4 million smartphones in the first two months of Q4 2012.
"Traffic in stores has been strong," said CEO Ralph de la Vega. De la Vega also told attendees at the UBS media and communications conference that sales of
Nokia Lumia smartphones
were doing "very well."
De la Vega did note that 5 million customers have purchased
AT&T's data share plans
in less than four months. He also says that 25% of the customers buying the data share plans had purchased data allowances of 10 GB or higher, which is a boon for AT&T’s bottom line. The wireless carrier hadn't predicted such a high percentage of customers would purchase data allotments of 10 GB or more.
recently scored dead last
in Consumer Reports' customer satisfaction survey. AT&T did score very well for its 4G LTE network.
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RE: Why no unlimited option?
12/6/2012 9:32:15 AM
Because AT&T is to cheap to update their network to allow unlimited data. This is why they charge extra for tethering and don't allow FaceTime for everyone.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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