Tesla CEO Tweets That EV Maker is Finally "Making Bank"
December 5, 2012 2:27 PM
Once against fast-tracked startup is making a profit
Tesla Motors, Inc. (
) made waves in June 2010
when it went public
, taking the brainchild of PayPal co-founder Elon Musk to a new level of exposure. But in the wake of the IPO, Tesla was in for a bumpy ride as it
wound down sales
of its pricey Roadster electric sports car, and attempted to transition into the mid-range luxury market with its upcoming Model S design.
Share prices fell
and the company went from
blowing money fast
But much like Elon Musk's other startup, SpaceX, Tesla in the end delivered,
launching the Model S
around the time frame
it had hoped to, despite
some minor delays
Amidst a market where EV makers are typically full of
, delays, and cancellations, Tesla --
like its commercial spacecraft counterpart
-- is a rarity. Now CEO and co-founder Elon Musk brings more good news.
On Monday in a message to his 112,000 Twitter followers, the CEO
, "Am happy to report that Tesla was narrowly
cash flow positive
last week. Continued improvement expected through year end."
The Tesla Model S has returned the EV automaker to positive cashflow.
Currently, Tesla is racing to fulfill demand for the Model S, whose price will be bumped $2,500 to $59,900 USD on Jan. 1. The vehicles, however, are eligible for a $7,500 USD tax rebate offered by the U.S. government that knocks a bit off the price.
Tesla, which produces vehicles at the old Toyota Motor Comp. (
in Fremont, Calif., plans to sell 20,000 Model S sedans in 2013. The Model S gets 160 to 300 miles on a charge, depending on which size battery pack is purchased (the base price is for the 160 mile range variant).
It will then follow up in 2014 with the first production run of
the Model X
, a luxury electric sports vehicle.
Tesla Model X [Source: Automobile Magazine]
It's clear that Tesla attacked the part of the market where electric vehicles were most likely to succeed -- the luxury segment, an area where the cost of the battery pack can be defrayed by cutting into the typical markup luxury brands garner. However, while Tesla makes it look easy, designing and selling luxury EVs is no easy task.
While Tesla's Model S earned the distinction of being
magazine's 2013 "Car of the Year", rival Fisker saw its
much delayed "Karma"
plug-in hybrid electric sports car
get widely panned
shares have surged
21 percent in 2012, on account of its unlikely success.
"There's no chance that the iPhone is going to get any significant market share. No chance." -- Microsoft CEO Steve Ballmer
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