Hyundai, Kia Must Provide More Answers to Senate About False MPG Claims
November 30, 2012 6:12 PM
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Rockefeller wants answers on how the automakers plan to reach their customers by December 14, 2012
Hyundai Motors Co. and Kia Motors are both in hot water
over exaggerated estimated gas mileage claims
, and the senate wants answers.
Sen. Jay Rockefeller (D-W.Va.), chairman of the Senate Commerce Committee who oversees auto issues, wants Hyundai and Kia to explain how it will reach and compensate its 900,000 customers after inflating its MPG claims.
So far, Hyundai and Kia have said they would reimburse customers and add a 15 percent premium by sending out debit cards that can be reloaded in the future. The automakers could spend over $100 million compensating for their exaggerations.
"While I believe this is a positive step, I am concerned that many affected customers may not learn about the program or may find it burdensome to participate in the program," said Rockefeller.
Rockefeller wants answers on how the automakers plan to reach these customers by December 14, 2012.
The Kia Soul got hit hard with the revised EPA ratings
Back in December 2011,
called on the EPA to investigate Hyundai over its fuel economy claims. Hyundai claimed that its Elantra achieved 29 MPG in the city and 40 MPG on highway. However, the organization received a higher-than-usual number of complaints that real-world mileage was in the mid-20 mpg range.
From there, the EPA investigated Hyundai for misleading mileage claims and found that the fuel economy estimates of most of its 2012-2013 models were inflated. The same goes for Kia. Both Kia and Hyundai will be lowering the fuel economy estimates on the majority of their 2012 to 2013 models after EPA testing discovered a gap between its data and what both of the companies are claiming.
Hyundai and Kia admitted to overstating the estimated fuel economy on window stickers of about 900,000 vehicles sold since late 2010. Reports show that Hyundai alone
could spend $100 million
trying to fix the fiasco.
Some of the MPG window stickers that will require a change include the Hyundai Accent and the Kia Soul ECO. The Accent had its 30/40/33 (city/highway/combined) rating drop to 28/37/31. The Kia Soul ECO saw the biggest drop of any affected model going from 27/35/30 to 24/29/26.
The Detroit News
This article is over a month old, voting and posting comments is disabled
RE: I hate to say it, but...
12/1/2012 8:11:54 PM
As a marketing guy myself I am genuinely interested in knowing what goes through the mind of someone who ultimately decides to purchase a Kia, priced between $15K and $19K MSRP.
the price or do you actually find it to be aesthetically pleasing?
Does your Kia do something better than other cars in its price range, like ensuring you never lose your virginity?
Knowing that you could spend a little more and purchase a much nicer vehicle (or a bicycle), arguably of better quality both mechanically and aesthetically, what made you decide that yes, the KIA is the way to go?
Better vehicles than your Kia under $20K brand new:
- Honda Civic
- GMC Canyon
- Chevy Colorado
- Mitsubishi Lancer
- Nissan Sentra
- Scion TC
- VW Jetta
- VW Golf
- Jeep Patriot
- Ford Focus
- Subaru Impreza
So from that non-exhaustive list (in no special order) you can see there are a lot of vehicles which are well below $20K MSRP and within the price range of the Kia Soul - what could possibly compel you to disregard all of those better options and choose a Kia.
"So, I think the same thing of the music industry. They can't say that they're losing money, you know what I'm saying. They just probably don't have the same surplus that they had." -- Wu-Tang Clan founder RZA
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