Google VP Bashes Facebook, Says Ads are Intrusive
November 30, 2012 12:39 PM
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He compared Facebook ads to a guy with a sandwich board popping in between a father and his daughter during an important conversation
Facebook may still be the king of social networks, but that doesn't mean rivals -- like
-- won't keep trying for that No. 1 spot and take a few jabs at it along the way.
Google's Vice President of Product, Bradley Horowitz, recently spoke with
Nicholas Carlson in an interview about Google+ and the future of social.
Horowitz had plenty to share, from Google+'s stats of 400 million registered users to the fact that the site isn't a ghost town (about 100 million of those users visit Google+ at least once per month).
However, Horowitz didn't have the nicest things to say about Facebook. Specifically, he targeted the social network's use of advertisements, where they're forced into people's news feeds. He even went as far as comparing Facebook ads to a guy with a sandwich board popping in between a father and his daughter during an important conversation.
"We don't have to make next week's payroll by jamming ads at users," said Horowitz.
Instead, Google+ is working toward the use of recommendations from friends on Google+, saying that a recommendation is much more valuable to the user if it's from someone they know.
in June 2011. It was available by invitation only up until September 2011 when it opened up to everyone with nine additional features, and grew very quickly. It hit
10 million users
after only two weeks of availability.
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migration is key
11/30/2012 1:32:05 PM
If users could export their friends into Google+ it would be a huge success. Facebook on the other hand is obviously not going to allow for an easy way for users to migrate of their gravy train. So that leaves
in limbo where all their friends are on Facebook but want to use Google+.
RE: migration is key
12/1/2012 7:30:11 AM
I don't know why you say that. I went over to Google+ where all my FB 'friends' were offered as potential contacts.
"It's okay. The scenarios aren't that clear. But it's good looking. [Steve Jobs] does good design, and [the iPad] is absolutely a good example of that." -- Bill Gates on the Apple iPad
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