Windows 8 Beats Windows 7, Sets New Sales Record
November 28, 2012 12:29 PM
comment(s) - last by
Windows 8 is the next Windows ME? The sales numbers suggest that accusation is malarkey
Windows 8 was an incredibly bold redesign on the part on Microsoft Corp. (
). The move to a more
operating system certainly seemed to mirror the general direction of the device market, but that did not shield Microsoft from loads of criticism. Many wondered whether it
went too far with the graphical gloss
, whether it was
with its shift to a walled-garden "Windows Store" app distribution model, and whether it was
forsaking traditional desktop power users
I. Windows 8 Upgrade Sales: Very Strong
But the proof is in the sales, and Microsoft announced today that for all the haters, Windows 8 appears to be doing great.
first month of sales
Windows 8 has moved 40 million licenses, according to Microsoft. The company announced the news in
a blog post
and at a conference presentation. It also points out that buoyed by
reduced upgrade fees
, the Windows 8 upgrade rate is outpacing that of Windows 7, the
previous sales record-holder
our own polling
shows that the majority of users are upgrading to Windows 8, although there are certainly many holdouts bitter about the changes.
While some upgrades have been via disc, the new OS has largely been digitially distributed.
[Image Source: The Verge]
Windows 8 is the first Microsoft OS to transition to a
primarily online distribution
. That shift has not seemed to adversely impact sales. It appears Microsoft timed its transition to disc-less media correctly.
II. The Road Ahead
Microsoft's Brandon LeBlanc also brags that
its Windows Store
is thriving, writing:
There were more apps in the Windows Store at launch than any other app store at their launch and since then, the number of apps in the Windows Store has doubled. A number of apps in the Windows Store have crossed the $25,000 revenue mark and the developer keeps 80% of the revenue they make off downloads for the life of their app. A lot of great new apps have been added to the Windows Store since launch such as CBS, ABC News, ABC Family, Engadget, Flixster, OWN (Oprah Winfrey Network), Vimeo and my (current) personal favorite - Top Gear.
A strong app market is good news for Microsoft. While it offers a more favorable revenue split than other players like Apple, Inc. (
) or Google Inc. (
) (with developers keeping 80 percent of the revenue), Microsoft still is closing the loop to include itself in Windows software sales profits.
In the past, Windows Certification processes offered up small cuts to Microsoft, but software publishers largely pocketed these profits. Now Microsoft has cut out the middle man by playing super-publisher with Windows 8, the same move Google and Apple have made with their mobile and personal computer platforms (although Google does allow unofficial third party channels).
Microsoft needed a bold reinvention in the mobile direction to keep up with market trends.
[Image Source: Bloomberg]
Looking ahead, Microsoft has a lot of unanswered questions -- most notably on the leadership front. Windows 8 was
departed Windows President Steven Sinofsky
. His shoes are currently being filled by former CFO and CMO Tami Reller on the business/marketing front and by Internet Explorer, Office and Windows interface veteran Julie Larson-Green on the software/hardware development front.
And the deep divisions between those who love Windows 8 and those who hate it, could hint that sales may dip to a slower pace than Windows 7 after the fans have completed their upgrades.
But, given the already modest success, and given the life-or-death need for Microsoft to have a cohesive, touch-friendly mobile platform, it appears overall Microsoft made the right choice. Windows 8 isn't perfect, certainly and as they say, haters are going to hate. And that is certainly true of Windows 8. But it's better to be hated for innovation than panned for lack thereof.
This article is over a month old, voting and posting comments is disabled
11/28/2012 10:09:27 PM
Exactly. People screaming death and doom, microsoft to finally implode with windows 8, and yet when the numbers come in they move the goalposts from units sold to activations, as though most companies don't list units shipped.
I wish doomsday would just come already so people would stop screaming doomsday over everything.
11/28/2012 11:09:15 PM
I will admit to being one of those people. Since getting my new PC, however, I can say I've gone polar on the issue. Windows 8 is fantastic. Hands down this is the best OS MS has ever released. It took me a little while to fiddle around with thing, not to mention getting used to the ribbon. However, I have grown used to it now. I'm still not sure if I like or dislike it. Essentially it has become the 'start'. I have always used the task bar for my most used apps. That hasn't been taken away. I have never used the desktop for icons. So, I don't miss that, either.
I have been getting a lot of crashes. More BSODs than ever, I'd say. However, since the update yesterday, I haven't had any... (knock on wood). However, considering I bought the PC within a week of W8's release, I am not surprised.
The boot... I've said it before and I'll say it again: it takes about 4 seconds to get to the login, and about 4 more seconds before I can open an ap. I love it. It came with an interesting paint program that allows 10 finger touch. I have tried it out tentatively with Photoshop (CS5), and while it works, it doesn't accept multi-touch. Bummer.
In any case, I really do see W8 as MS's best effort to date to remain relevant. I also think that once Intel comes out with a competitive smart phone CPU, we might see MS flex its real strengths and finally become really competitive with Android and iPhone.
12/3/2012 9:11:55 AM
I suspect if more people would actually use it for a while, we'd see more posts like this. There's nothing to be scared of.
That screen with all the tiles? That's the start menu. It's still there, it just goes full-screen now. If you click down in the corner where the Start button used to be, it opens the start menu, just like before.
People love to freak out over nothing.
"Folks that want porn can buy an Android phone." -- Steve Jobs
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