Apple iOS 6 Maps Manager Fired
November 27, 2012 3:34 PM
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The disappointing launch of Apple's first in-house maps app was the reason
Apple Senior Vice President Eddy Cue fired Richard Williamson, manager of the Apple mapping team. The reason was the list of problems that came along with the launch of Apple's first home-built maps service.
Earlier this year, Apple ditched Google Maps as its main iOS maps app in favor of its own in-house maps service. Apple Maps debuted with the iOS 6 launch, but the application failed miserably when it
came to navigation and geography
. It displayed locations that didn't exist or represented existing locations in an unrecognizable way.
This forced Apple CEO Tim Cook to have to apologize to customers for the company’s poor job on the new app.
Shortly after, Apple Vice President of iOS Software
Scott Forstall was booted
from the company. He oversaw much of the mapping development, and aside from that, failed to get along with other company executives and employees. Apple employees reportedly
celebrated his exit
. At that same time, Apple retail head John Browett was fired as well for making a huge hiring mistake that went public and booted many part-time employees right after their training was complete.
The Amazing iOS 6 Maps
Now, even though Apple's maps seem to be improving over time, Williamson has parted ways with the company as well. It is unclear who his replacement will be at this time.
With big players like Forstall, Browett and Williamson leaving Apple, there have been many changes internally. Jony Ive, Apple's head of Industrial Design, took over Human Interface (HI) for the company while Cue, Apple's senior vice president of Internet Software and Services, took on Siri, Maps, the iTunes Store, the App Store, iCloud and the iBookstore. Furthermore, Bob Mansfield (who was supposed to be retiring), Apple's senior vice president of Mac and Devices Hardware Engineering, will lead a new group called "Technologies" for all of Apple's wireless teams while Craig Federighi, Apple's senior vice president of Mac Software Engineering, took over iOS and OS X.
Apple isn't the only one shaking up its executive lineup. Earlier this month, Microsoft fired its President of Microsoft Windows and Windows Live division,
. He was a brilliant key executive behind many projects including Windows 8, but had the same issue as Forstall: he didn't play well with others.
Microsoft CEO Steve Ballmer wanted a more integrated team across all Microsoft departments, and Sinofsky wasn't having it. Even Microsoft co-Founder
Bill Gates agreed that Sinofsky had to go
This article is over a month old, voting and posting comments is disabled
RE: Classic project management faux pas...
11/28/2012 1:49:41 PM
I don't think it has ever been proven that Google would have allowed Apple to use turn-by-turn at any price. Apple upper management, however, certainly did not help, and made statements that undercut the company's position. It's really pretty stupid to declare nuclear war on the company that provides a major portion of your phone platform (maps). If Apple had taken a less hostile stance towards Google, they may have been able to work out a deal to use Maps for another year or two until their own product was ready.
It's kind of like the CEO of ESPN saying he wants to go thermonuclear on the National Football League, and then acting surprised when his network loses the broadcast rights to Monday Night Football. Then he makes it worse by trying to pin the blame on some underling.
"Paying an extra $500 for a computer in this environment -- same piece of hardware -- paying $500 more to get a logo on it? I think that's a more challenging proposition for the average person than it used to be." -- Steve Ballmer
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