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The Fiesta's new MyFord Touch implementation
New system gets better software and a larger touchscreen

Ford hasn't had the best of luck implementing infotainment systems in its automotive lineup. Specifically, the automaker's MyFord Touch continues to hurt the company's customer satisfaction ratings due to the complexity of the system and the difficult-to-use nature of the design while driving.

In October, Consumer Reports Reliability Survey Ford ranked 27 out of 28 with much of the blame for the significant drop in rank attributed to the MyFord Touch system.
 
Ford has now announced that the 2014 Fiesta will get an improved MyFord Touch system. Improvements in the system will bring more natural voice recognition, better navigation, improved Bluetooth pairing, and a 6.5” touchscreen according to Ford (the display used in current Fiesta vehicles equipped with MyFord Touch measures 4”).

“Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles,” says Michelle Moody, Ford cross-vehicle marketing manager. “MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We’re excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd.”

Some of the improved voice commands for the Sync system include better natural voice-recognition allowing drivers to simply say "Play Jazz" rather than "Play genre jazz" as was required in the past. Overall voice-recognition performance is improved by upgrading the system to the latest version of nuances speech software called VoCon 3200.


2014 Ford Fiesta

Voice commands have also been flattened to remove some words required to control the audio system. Drivers will be able to tune into station such as Sirius Hits 1 by saying "Hits 1" rather than having to say "Sirius" then "Hits 1". The navigation system has also been improved to make it easier to enter addresses among other things.

“We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration,” says Moody. “Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta.”

Source: Ford



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RE: Available without?
By cyberguyz on 11/27/2012 7:01:27 AM , Rating: 2
While I am driving a 2013 Focus Titanium rather than the Fiesta for a couple months now and can share some of my insights with you regarding MFT/Sync:

First some upsides:

1. I have the huge 8" touchscreen. But I don't have to use it for most things. Most common controls (radio, hvac, etc) are available as buttons either on the steering wheel or the console.

2. Ford emphasizes to NOT use the touchscreen while driving. in fact some things are locked out unless the car is stopped and in park (which can be annoying to those with passengers who could do that). Instead they emphasize that you use voice commands whenever you drive to keep your eyes on the road and hands on the wheel.

3. Having two decent sized LCD screens on my compact car appeals to my inner geek.

Now for the downsides:

1. The touch screen is almost impossible to use when wearing gloves. Its sensitivity sucks. You find yourself having to poke at a hotspot several times to get the 'touch' to register. Not sure this can be fixed with some calibration, but it is annoying.

2. Understanding of voice commands pretty much sucks hard. Microsoft's speech recognition in sync is pretty shoddy. In the commercials, the girl in the car says "I'm hungry" and the car takes her to the nearest restaurant. Reality is that the car has no idea what "I'm hungry" means! It definitely does not work as advertised. But I can say "Sirius Howard 100" to turn on the radio and get to Howard Stearne's satellite channel. I have yet to get temperature control working.

3. That big ol' touchscreen sure is distracting.

Ford has some good ideas here. But they need a LOT more refinement to be useful.


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