2014 Ford Fiesta to Get Improved MyFord Touch System
November 26, 2012 9:49 AM
comment(s) - last by
The Fiesta's new MyFord Touch implementation
New system gets better software and a larger touchscreen
Ford hasn't had the best of luck implementing infotainment systems in its automotive lineup. Specifically, the automaker's MyFord Touch continues to hurt the company's customer satisfaction ratings due to the complexity of the system and the difficult-to-use nature of the design while driving.
Consumer Reports Reliability Survey
Ford ranked 27 out of 28 with much of the blame for the significant drop in rank attributed to the MyFord Touch system.
Ford has now announced that the
will get an improved MyFord Touch system. Improvements in the system will bring more natural voice recognition, better navigation, improved Bluetooth pairing, and a 6.5” touchscreen according to Ford (the display used in current Fiesta vehicles equipped with MyFord Touch measures 4”).
“Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles,” says Michelle Moody, Ford cross-vehicle marketing manager. “MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We’re excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd.”
Some of the improved voice commands for the Sync system include better natural voice-recognition allowing drivers to simply say "Play Jazz" rather than "Play genre jazz" as was required in the past. Overall voice-recognition performance is improved by upgrading the system to the latest version of nuances speech software called VoCon 3200.
2014 Ford Fiesta
Voice commands have also been flattened to remove some words required to control the audio system. Drivers will be able to tune into station such as Sirius Hits 1 by saying "Hits 1" rather than having to say "Sirius" then "Hits 1". The navigation system has also been improved to make it easier to enter addresses among other things.
“We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration,” says Moody. “Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta.”
This article is over a month old, voting and posting comments is disabled
RE: MyTouch is Worthless POS
11/26/2012 7:06:42 PM
More likely the reason the USAF still has knobs & switches in its aircraft is because of the many years it takes to make a new aircraft and the time required to learn how to use new systems.
The USAF is not all knobs & switches either, they have keypads and keyboards in their jet fighters. Then their is the F-35 interface.
At some point you run into the space vs features vs ease of use wall. If you want all the features and have a limited amount of space, then you are going to lose some ease of use as you implement a menu system. Of course the menu system can sometimes be easier, as you are carefully selecting 1 of 8 things on a screen, rather then 1 of 300 things on the dash board.
"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs
Ford Fiesta Gets 1.0L Ecoboost Option Next Year, Sets MPG Aim at Mid-40s
November 20, 2012, 12:29 AM
Ford Hits Rock Bottom in Consumer Reports Reliability Survey Thanks to MyFord Touch
October 30, 2012, 9:24 AM
Ford Expects Four-Cylinder Engines to Significantly Increase in Popularity
May 21, 2013, 8:56 AM
Toyota Wants to Increase Lithium-Ion Battery Production to 20,000/Year
May 20, 2013, 9:30 PM
Mercedes Aims for 45 MPG Highway on New E250 Bluetec 4Matic Diesel Sedan
May 20, 2013, 8:20 AM
Tesla to Issue More Stock, Pay Off Energy Loans with Proceeds
May 16, 2013, 1:58 PM
NC Becomes Latest State to Threaten Tesla's Direct Sales to Customers
May 14, 2013, 11:33 AM
Consumer Study Shows Buyers Are Embracing Fuel Sipping Vehicles
May 8, 2013, 11:09 AM
Most Popular Articles
High School Student Creates Storage Device that Can Charge in 20 Seconds
May 20, 2013, 6:51 AM
Google Announces "Pure" Galaxy Nexus S4 for $649, Android Updates
May 15, 2013, 1:42 PM
Seawater Cooling Saves Data Center Big Bucks, Energy, Despite Jellyfish Issues
May 17, 2013, 3:23 PM
U.S. Federal Traffic Board Wants to Make Drunk Driving Threshold Far Harsher
May 15, 2013, 11:32 AM
Newegg Legal Chief: "We don't Feed the Trolls"; Defeats Bell Lab Shell Comp.
May 17, 2013, 10:11 AM
Latest Blog Posts
Quick Note: Sony "Teases" PS4 Ahead of Xbox Reveal in New Video
May 20, 2013, 12:33 PM
Nokia Introduces Instagram-Like App of Its Own to Help Lumia Sales
May 20, 2013, 7:10 AM
Parents of Pre-Teen Drivers Commonly Practice Distracted Driving Says Study
May 9, 2013, 7:16 AM
Apple's iOS 7 Running Into Internal Delays Due to Massive Overhaul
May 1, 2013, 4:26 PM
Elon Musk Willing to Spend More Money on Widening of 405 Freeway
Apr 26, 2013, 7:28 PM
More Blog Posts
Copyright 2013 DailyTech LLC. -
Terms, Conditions & Privacy Information