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The Fiesta's new MyFord Touch implementation
New system gets better software and a larger touchscreen

Ford hasn't had the best of luck implementing infotainment systems in its automotive lineup. Specifically, the automaker's MyFord Touch continues to hurt the company's customer satisfaction ratings due to the complexity of the system and the difficult-to-use nature of the design while driving.

In October, Consumer Reports Reliability Survey Ford ranked 27 out of 28 with much of the blame for the significant drop in rank attributed to the MyFord Touch system.
 
Ford has now announced that the 2014 Fiesta will get an improved MyFord Touch system. Improvements in the system will bring more natural voice recognition, better navigation, improved Bluetooth pairing, and a 6.5” touchscreen according to Ford (the display used in current Fiesta vehicles equipped with MyFord Touch measures 4”).

“Technology features are important to all of our customers including small car buyers, and MyFord Touch continues to drive up purchase consideration of our vehicles,” says Michelle Moody, Ford cross-vehicle marketing manager. “MyFord Touch is appealing to customers, as it consistently ranks among the top 10 purchase considerations with new owners. We’re excited to bring it to the small car segment, where it will really help Fiesta stand out from the crowd.”

Some of the improved voice commands for the Sync system include better natural voice-recognition allowing drivers to simply say "Play Jazz" rather than "Play genre jazz" as was required in the past. Overall voice-recognition performance is improved by upgrading the system to the latest version of nuances speech software called VoCon 3200.


2014 Ford Fiesta

Voice commands have also been flattened to remove some words required to control the audio system. Drivers will be able to tune into station such as Sirius Hits 1 by saying "Hits 1" rather than having to say "Sirius" then "Hits 1". The navigation system has also been improved to make it easier to enter addresses among other things.

“We are seeing strong brand lift from MyFord Touch amongst in-market shoppers, with 65 percent of those intending to purchase a vehicle reporting SYNC definitely plays a role in their purchase consideration,” says Moody. “Take rates for MyFord Touch on new vehicle orders, such as the 2013 Escape and Fusion, continue to outpace our internal projections. We expect the same trend for Fiesta.”

Source: Ford



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RE: Available without?
By tayb on 11/26/2012 10:26:53 AM , Rating: 2
Customer satisfaction surveys from the blowhards at CR don't seem to have hurt Ford's reputation or sales thus far. There is probably an age gap problem more than anything where older drivers are far more likely to complain.

The MyFord Touch system is optional on almost every single vehicle sold. Even the brand new 2013 Fusion with the luxury package does not come with MyFord Touch Standard. There is no way this $2,800 luxury option is standard on the low end Fiesta. I'm surprised it's even an option, actually.


RE: Available without?
By alpha754293 on 11/26/2012 10:44:23 AM , Rating: 2
I test drove the 2013 Fusion with MyTouch SYNC and it doesn't always really quite work, especially when trying to make a call to someone on my iPhone contacts list.

And there's also so much gadgetry right now in cars (such as this) that if you've ever spent like a few minutes to half an hour driving around while trying to work the system, it'd be a freakin' miracle if you don't hit SOMETHING or SOMEONE along the way.

And it isn't an age gap thing either. (Some of it might be), but if it was more "natural", rather than catering your speech to the system (instead of you teaching the system to understand natural language, the system is really teaching you how to talk like a robot), the system would definitely be easier to operate.


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