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Print 39 comment(s) - last by kattanna.. on Nov 27 at 10:34 AM

Source claims final decision depends on the performance of US stores

Microsoft has a few retail stores scattered around the United States. The stores were originally launched to help Microsoft compete on more even footing against Apple and its retail outlets.
 
One of the main differences between Microsoft Stores and Apple Stores in the U.S. is the fact that Microsoft stores sell devices made by other manufacturers such as HTC and Nokia. Apple only sells its own primary hardware such as smartphones, tablets, and notebook computers although it sells accessories made by other manufacturers.
 
Financial Times now reports that Microsoft is been in talks with property owners in the UK to open new retail stores next year.

Microsoft is confident that it can open its first UK stores in 2013, however, the final decision is dependent on an assessment of how well Microsoft Stores in the U.S. are performing. Microsoft has offered no official statement on the possibility of opening retail stores in the UK at this time.

One key benefit of Microsoft retail stores in the UK would be the ability for the stores to offer classes to train users on Microsoft software and hardware – a service it offers in its current U.S. stores. 

Source: FT



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By Tony Swash on 11/27/2012 6:53:14 AM , Rating: 2
quote:
So people DO NOT LISTEN TO APPLE TROLLS LIKE TONY. They have an agenda. Listen to me. My experience clearly proves MS store to be THE BEST place to purchase anything Windows, especially new Win8 tablets/transformers and such. MS puts lots of effort in providing clean fast Microsoft Signature machines which means no crapware/junkware, and the cleanest/fastest Windows setup possible.


I don't dispute anything you say (other than the bit about not listening to me obviously). Shopping in an Microsoft store is probably much better than in the traditional retail outlets for Microsoft related kit, but that's not hard given how appalling the traditional computer retail experience has been. My points are that the Microsoft store is a copy of the Apple store (plus ça change, plus c’est pareil), that all the evidence points to them having far fewer customers than Apple's stores and that Microsoft has fewer products than Apple that suit a retail sales outlet and which are popular enough to draw customers into the stores.

I think the Microsoft stores initiative was a rational and logical response, as part of Microsoft's broader strategy, to coping with the sea changes in the tech world that are pushing the company towards irrelevancy, contraction and possibly the cliff. I think Microsoft's strategy will probably fail and that the Microsoft Stores are too little and too late and will be part of that failure.


"I'd be pissed too, but you didn't have to go all Minority Report on his ass!" -- Jon Stewart on police raiding Gizmodo editor Jason Chen's home

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