Microsoft Planning European Retail Stores Next Year
November 26, 2012 10:26 AM
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Source claims final decision depends on the performance of US stores
Microsoft has a few retail stores scattered around the United States. The stores were originally launched to help Microsoft
compete on more even footing against Apple
and its retail outlets.
One of the main differences between Microsoft Stores and Apple Stores in the U.S. is the fact that Microsoft stores sell devices made by other manufacturers such as HTC and Nokia. Apple only sells its own primary hardware such as smartphones, tablets, and notebook computers although it sells accessories made by other manufacturers.
now reports that Microsoft is been in talks with property owners in the UK to open new retail stores next year.
Microsoft is confident that it can open its first UK stores in 2013, however, the final decision is dependent on an assessment of how well Microsoft Stores in the U.S. are performing. Microsoft has offered no official statement on the possibility of opening retail stores in the UK at this time.
One key benefit of Microsoft retail stores in the UK would be the ability for the stores to offer classes to train users on Microsoft software and hardware – a service it offers in its current U.S. stores.
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An unchanging pattern
11/27/2012 6:39:12 AM
Stage One: Apple creates something new.
The Apple retail store was unlike any retail store previously seen. It was new. It was designed with great care and is being constantly tweaked.
Microsoft and the others then copy Apple's success, poorly, with zero creativity and no soul.
The stores won't save Microsoft
"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer
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