Microsoft Planning European Retail Stores Next Year
November 26, 2012 10:26 AM
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Source claims final decision depends on the performance of US stores
Microsoft has a few retail stores scattered around the United States. The stores were originally launched to help Microsoft
compete on more even footing against Apple
and its retail outlets.
One of the main differences between Microsoft Stores and Apple Stores in the U.S. is the fact that Microsoft stores sell devices made by other manufacturers such as HTC and Nokia. Apple only sells its own primary hardware such as smartphones, tablets, and notebook computers although it sells accessories made by other manufacturers.
now reports that Microsoft is been in talks with property owners in the UK to open new retail stores next year.
Microsoft is confident that it can open its first UK stores in 2013, however, the final decision is dependent on an assessment of how well Microsoft Stores in the U.S. are performing. Microsoft has offered no official statement on the possibility of opening retail stores in the UK at this time.
One key benefit of Microsoft retail stores in the UK would be the ability for the stores to offer classes to train users on Microsoft software and hardware – a service it offers in its current U.S. stores.
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RE: its interesting
11/26/2012 3:20:50 PM
I absolutely agree with everything you said.
Retailers don't seem to care. They'd probably rather sell expensive apple laptops anyways.
But for Microsoft, HP, Lenovo, ASUS, etc it's a catastrophe. So far only Microsoft seems to be acting at all. If HP and Lenovo can't mandate special treatment like Apple does then they're done. Acer, etc. They've all been outplayed by apple.
Cell phones are the same. There's always iphones in one section, and smartphones in another.
RE: its interesting
11/26/2012 3:33:24 PM
... you don't think Apple PAYS to have their products displayed separately?
Apple supplies their signature table, train the staff that handle Apple products and pays for the real estate which the products are displayed.
As an aside, it used to be a hardware game "look at the shiny good looking Apple computer" vs the black or beige plastic generic PC's. Now with Microsoft turning their backs on everyone used to using the Windows GUI, people are flocking in droves to Apple.
“Then they pop up and say ‘Hello, surprise! Give us your money or we will shut you down!' Screw them. Seriously, screw them. You can quote me on that.” -- Newegg Chief Legal Officer Lee Cheng referencing patent trolls
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