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Black Friday online shopping sets a record

Another Black Friday has come and gone, and this year sales records were (of course) broken. According to analytics firm comScore, Americans spent $13.7 billion during the 2012 holiday season, spanning November 1 through the 23.

That amount marks a 16% increase compared to the same span of time last year. Online spending on Black Friday also set a record surpassing $1 billion in online sales for the first time ever.

Online shopping for Black Friday was 26% higher than the same time of 2011. Online shopping on Thanksgiving Day was also surprisingly strong with $633 million spent for a 32% increase compared to Thanksgiving Day 2011.

“Despite the frenzy of media coverage surrounding the importance of Black Friday in the brick-and-mortar world, we continue to see this shopping day become more and more prominent in the e-commerce channel – particularly among those who prefer to avoid crowds at the stores,” said comScore chairman, Gian Fulgoni.

The biggest beneficiary of the significantly increased online shopping for the holiday season so far was Amazon, with 57.3 million U.S visitors on Black Friday. Walmart came in second place, and was followed by Best Buy, Target, and Apple.

Source: comScore





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