Fitch: Sony More Likely to Sink Than Panasonic
November 24, 2012 8:40 PM
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Panasonic will likely survive because it focuses on more than just consumer electronics
A credit rating agency said that Panasonic would likely survive longer than Sony after downgrading both electronics companies.
Credit rating agency Fitch recently lowered Panasonic's rating down two notches to BB, but cut Sony down three notches to BB minus. Other credit rating agencies have put them at the same level.
The reason for Fitch's credit ratings? It claims Panasonic has a "relatively stable consumer appliance business," such as refrigerators and washing machines, aside from just consumer electronics. Sony, on the other hand, is mainly depending on the extremely competitive consumer electronics market.
Right now, tech giants like Apple and Samsung have a strong hold on the electronics market, such as smartphones and tablets.
Sony's troubles largely stem from its failing TV business. It has seen eight straight years of quarterly losses, and last December, Sony decided to shake up its TV division by
negotiating a buyout
of its 50 percent manufacturing stake with Samsung in the LCD joint venture. It also
split its TV division into three units
consisting of sales of LCD TVs, outsourcing manufacturing to cheaper foreign facilities and developing future TVs.
To make matters worse, Sony reported a
record annual loss of
$5.7 billion USD
in May 2012.
However, new Sony CEO Kazuo Hirai has been working to turn the company around since he took over in April 2012. In fact, he offered an entirely
new plan for restructuring the company
. A key idea behind the restructuring was to strengthen core businesses, including digital imaging, games and mobile. He also opted to take over the failing TV business, expand business in emerging markets, create new businesses and realign the business portfolio.
Just last month, Sony
closed a factory in Japan and cut 2,000 jobs
at its Tokyo headquarters.
While Hirai is trying to make Sony profitable again, Fitch said "most of their electronic business are loss making" and "appear to be overstretched."
Fitch said Panasonic, on the other hand, is focusing on areas other than consumer electronics like home appliances, lithium batteries, solar panels and automotive parts.
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11/26/2012 3:40:12 PM
As for Sony, their problem is marketing. And that's it...
I am sure that this is what upper management have been saying for years... and they (and you) would be WRONG!
Look, no amount of marketing is going to get me to pay $2500 for a TV that is marginally better than a $1200 TV. Now YOU may convince the purists that Sony has the best blacks, and that the best blacks are worth 2x the purchase price. But to me and most of the rest of the world, they aren't. No amount of marketing is going to get me to purchase a $238 BluRay player when I just purchased an LG BluRay player for $38. IT IS NOT A MARKETING PROBLEM! IT IS A VALUE PROBLEM. I think that most everyone stipulates that the vast majority of Sony products really are pretty good. But they just aren't price competitive. Put an Element (at $600) side by side against a Sony (at $2000), and most people won't see the $1400 difference, and no amount of marketing is going to make up for that $1400 difference. Vizio, on BF, just sold a 60" set for $688 from multiple vendors. Sony's cheapest 60" set goes for about $1500. Which set do you think the vast majority of U.S. families (with 8% unemployment and stagnating wages) are going for? Again, THIS IS NOT A MARKETING PROBLEM.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
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