Fitch: Sony More Likely to Sink Than Panasonic
November 24, 2012 8:40 PM
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Panasonic will likely survive because it focuses on more than just consumer electronics
A credit rating agency said that Panasonic would likely survive longer than Sony after downgrading both electronics companies.
Credit rating agency Fitch recently lowered Panasonic's rating down two notches to BB, but cut Sony down three notches to BB minus. Other credit rating agencies have put them at the same level.
The reason for Fitch's credit ratings? It claims Panasonic has a "relatively stable consumer appliance business," such as refrigerators and washing machines, aside from just consumer electronics. Sony, on the other hand, is mainly depending on the extremely competitive consumer electronics market.
Right now, tech giants like Apple and Samsung have a strong hold on the electronics market, such as smartphones and tablets.
Sony's troubles largely stem from its failing TV business. It has seen eight straight years of quarterly losses, and last December, Sony decided to shake up its TV division by
negotiating a buyout
of its 50 percent manufacturing stake with Samsung in the LCD joint venture. It also
split its TV division into three units
consisting of sales of LCD TVs, outsourcing manufacturing to cheaper foreign facilities and developing future TVs.
To make matters worse, Sony reported a
record annual loss of
$5.7 billion USD
in May 2012.
However, new Sony CEO Kazuo Hirai has been working to turn the company around since he took over in April 2012. In fact, he offered an entirely
new plan for restructuring the company
. A key idea behind the restructuring was to strengthen core businesses, including digital imaging, games and mobile. He also opted to take over the failing TV business, expand business in emerging markets, create new businesses and realign the business portfolio.
Just last month, Sony
closed a factory in Japan and cut 2,000 jobs
at its Tokyo headquarters.
While Hirai is trying to make Sony profitable again, Fitch said "most of their electronic business are loss making" and "appear to be overstretched."
Fitch said Panasonic, on the other hand, is focusing on areas other than consumer electronics like home appliances, lithium batteries, solar panels and automotive parts.
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11/25/2012 11:35:40 AM
Like always Sony (pop smart brand) gets all the attention. I find Panasonic much more interesting - knowing their history and ideas (why do Sony not make the best TV in the world, yes I mean Plasma tech.....Panasonic always did - Trinitron IS always mentioned - why not at least as good Panasonic Quintrix??
Well that said. My father has been selling japanese consumer electronics for 40 years. When I was a kid I was always asking my father, why not sell all the other brands from europe (and that time very cheap south korean brands) his answer was: I dont want to have mad customers complaining about their products - Nobody ever complains about the japanese made products. When I grew up I dedicated my life to Panasonic, because they showed me (in Japan) WHAT they can make !
Back to 2012. What happend? The Panasonic and the Sony just missed the show, and today after many years in consumer electronics I am so tired of trying to convince customers to buy Japanese. I feel the south korean ran away with the new innovative products. Why did't sony/panasonic make the first slim LCD tv (called the LED in low life consumers world) WHY did't the japanese made the Galaxy phone, BUT WHY THE HELL did't the japanese make the tablet with crazy things inside like they had in japan for centurys. From now on Im starting to focus on south korean electronics, and Sony / Panasonic can burn in hell - they DO NOT HAVE THE RIGHT PRODUCT AND SHIT ON THEIR DEALERS AND CUSTOMERS !!!
RE: The japanese
11/25/2012 11:52:34 AM
Cool story bro...
"Spreading the rumors, it's very easy because the people who write about Apple want that story, and you can claim its credible because you spoke to someone at Apple." -- Investment guru Jim Cramer
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