Jobs pursues $9.99 movie downloads

Steve Jobs is a force to be reckoned with in the entertainment industry now. Buoyed by the phenomenal success of the iPod music players and the iTunes online service, record industry executives have found themselves at the mercy of Jobs’ demands.

Jobs and Apple proved that the flat fee of $0.99 per song worked for music downloads -- over one billion music downloads worldwide should be proof enough to skeptics. The $1.99 TV shows and musics have racked up over 15 million downloads since their introduction. Jobs wants to translate that same success into feature film downloads for the price of $9.99 per download. Movie studios are hesitant to accept a fixed price model for films and are trying to persuade Apple to sell content at multiple price points.

It would be tough to make Apple budge from its set way of doing business as has been witnessed in the past. Record execs tried to get Apple to raise its $0.99 music downloads in the past, with Apple (and Jobs particularly) disregarding the request.  Not surprisingly, the record industry backed down. Jobs' winning formula is hard to question and he knows it. He's also not afraid to let you know who's in control. From Variety:

For those who cross Jobs, it's not a pleasant experience. He often has reduced people to tears with verbal abuse, says the former worker. "But he's not doing it for fun. He's doing it because he wants things better. He cares intensely and 95% of his comments are right." Recently treated for pancreatic cancer, co-workers say that the 51-year-old Jobs seems to have mellowed. "Though a 'mellowed Steve' is still a sight to behold," says one. "At every meeting, you are on pins and needles because someone will get their head handed to them, every time, and you just pray it is not you. It's like playing Russian roulette."

With talks of movie downloads coming to iTunes, it’s only a matter of time before we see a new iPod released that is better suited to handle movie viewing.

"If you can find a PS3 anywhere in North America that's been on shelves for more than five minutes, I'll give you 1,200 bucks for it." -- SCEA President Jack Tretton
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